Imc - Study guides, Class notes & Summaries
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS) 
 
Assignment 04 (EXAMINATION PORTFOLIO) 
ASSIGNMENT 04 – EXAMINATION PORTFOLIO 
o No extensions of the due date will be granted as this is an examination 
portfolio. 
o The submission of the examination portfolio is compulsory. 
o The following assignment is your examination portfolio. 
To ensure that a brand is built in a consistent manner in the new marketing era, the 
elements of the IMC mix should be implemented to guarantee consist...
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Test Bank for Advertising & Promotion, 8th Canadian Edition by Michael Guolla, George E. Belch
- Exam (elaborations) • 441 pages • 2024 Popular
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Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 8ce 8th Canadian Edition by Michael Guolla, George Belch,Michael Belch. This PDF document includes Multiple Choice Questions for all Chapters. All chapters (Chapter 1 to 19) are included and answers are given at the end of every chapter. 
 
Part 1 Understanding Integrated Marketing Communications 
CHAPTER 1 Integrated Marketing Communications 
CHAPTER 2 Working with Agencies for IMC 
CHAPTER 3 Consumer Beh...
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Designing and Managing the Supply Chain 4th Edition By David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Test Bank)
- Exam (elaborations) • 51 pages • 2023
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Designing and Managing the Supply Chain 4th Edition By David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Test Bank) 
 
Designing and Managing the Supply Chain 4th Edition By David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Test Bank)
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Test Bank for Designing and Managing the Supply Chain, 4th Edition by Simchi-Levi
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Test Bank for Designing and Managing the Supply Chain 4e 4th Edition by David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi. ISBN 7709 
 
Full Chapters test bank included 
 
CHAPTER 1: INTRODUCTION TO SUPPLY CHAIN MANAGEMENT 
Chapter 1 Introduction 
1.1 What Is Supply Chain Management? 
1.2 The Development Chain 
1.3 Global Optimization 
1.4 Managing Uncertainty and Risk 
1.5 Supply Chain Segmentation and Customer Value Proposition 
1.6 The Evolution of Supply Chain Management 
1.7 The Comp...
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
- Exam (elaborations) • 689 pages • 2022
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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Advertising & IMC Principles and Practice, 11e Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Solution Manual)
- Exam (elaborations) • 437 pages • 2023
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Advertising & IMC Principles and Practice, 11e Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Solution Manual) 
 
Advertising & IMC Principles and Practice, 11e Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Solution Manual)
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Biology 1406 Collin College -biology 1406 exam 1 simcik chapters 1-5 with verified answers
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biology 1406 exam 1 simcik chapters 1-5evolution - correct answer The fundamental organizing principle of biology and core theme is _ _________. 
 
genes - correct answer The units of inheritance are called __________. 
 
The information in DNA is transcribed to RNA and then translated into protein - correct answer How is the information encoded in DNA actually used by organisms? 
 
chemical cycling from light energy from the sun for the production of chemical energy in food to the decomposition...
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Designing and Managing the Supply Chain 4th Edition By David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Solution Manual)
- Exam (elaborations) • 63 pages • 2023
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Designing and Managing the Supply Chain 4th Edition By David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Solution Manual) 
 
Designing and Managing the Supply Chain 4th Edition By David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Solution Manual)
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Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages
- Other • 552 pages • 2023
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Test Bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1. 19 Chapters (Complete Download). 552 Pages TABLE OF CONTENTS Part 1 Understanding Integrated Marke ting Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning ...
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