Bu422 - Study guides, Class notes & Summaries

What are the two types of data? - Primary and Secondary data What are the three types of methods? - Exploratory, Descriptive, and Causal What is measurement? - Determining a description or amount of some property of an object that is of interest examples of objects: person, brand, company, etc. what are properties? - specific features or characteristics of an object that can be used to distinguish it from another object (ex: age, gender, preferred brand, opinion) What are objective prop...

BU422 Midterm Exam Study Guide | 100% Correct Answers | Verified | Latest 2024 Version

Define marketing research Ans The process of defining a marketing problem, systematically gathering, analyzing, reporting information and recommending actions to improve an organizations marketing activities Where does the information used to make marketing decisions come from? Ans The environment What are the 4 systems of the marketing information system (MIS)? Ans -Decision support system (processes and databases for aiding decisions) -Internal report system (info from internal repor...

Define marketing research - The process of defining a marketing problem, systematically gathering, analyzing, reporting information and recommending actions to improve an organizations marketing activities Where does the information used to make marketing decisions come from? - The environment What are the 4 systems of the marketing information system (MIS)? - -Decision support system (processes and databases for aiding decisions) -Internal report system (info from internal reports) ...

What are the two types of data? Ans Primary and Secondary data What are the three types of methods? Ans Exploratory, Descriptive, and Causal What is measurement? Ans Determining a description or amount of some property of an object that is of interest examples of objects: person, brand, company, etc. what are properties? Ans specific features or characteristics of an object that can be used to distinguish it from another object (ex: age, gender, preferred brand, opinion) What are obje...

Define marketing research - The process of defining a marketing problem, systematically gathering,

BU422 Midterm Exam Study Guide | 100% Correct Answers | Verified | Latest 2024 Version Define marketing research - The process of defining a marketing problem, systematically gathering, analyzing, reporting information and recommending actions to improve an organizations marketing activities Where does the information used to make marketing decisions come from? - The environment What are the 4 systems of the marketing information system (MIS)? - -Decision support system (process...

Define marketing research - The process of defining a marketing problem, systematically gathering, analyzing, reporting information and recommending actions to improve an organizations marketing activities Where does the information used to make marketing decisions come from? - The environment What are the 4 systems of the marketing information system (MIS)? - -Decision support system (processes and databases for aiding decisions) -Internal report system (info from internal reports) -Mar...

BU422 Midterm Exam Study Guide | 100% Correct Answers | Verified | Latest 2024 Version Define marketing research - The process of defining a marketing problem, systematically gathering, analyzing, reporting information and recommending actions to improve an organizations marketing activities Where does the information used to make marketing decisions come from? - The environment What are the 4 systems of the marketing information system (MIS)? - -Decision support system (processes and d...