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BU422 Questions and Correct Answers
BU422 Questions and Correct Answers
[Show more]BU422 Questions and Correct Answers
[Show more]Define marketing research 
Ans The process of defining a marketing problem, systematically gathering, analyzing, 
reporting information and recommending actions to improve an organizations marketing 
activities 
Where does the information used to make marketing decisions come from? 
Ans The enviro...
Preview 3 out of 17 pages
Add to cartDefine marketing research 
Ans The process of defining a marketing problem, systematically gathering, analyzing, 
reporting information and recommending actions to improve an organizations marketing 
activities 
Where does the information used to make marketing decisions come from? 
Ans The enviro...
What are the two types of data? 
Ans Primary and Secondary data 
What are the three types of methods? 
Ans Exploratory, Descriptive, and Causal 
What is measurement? 
Ans Determining a description or amount of some property of an object that is of interest 
examples of objects: person, brand, compan...
Preview 4 out of 61 pages
Add to cartWhat are the two types of data? 
Ans Primary and Secondary data 
What are the three types of methods? 
Ans Exploratory, Descriptive, and Causal 
What is measurement? 
Ans Determining a description or amount of some property of an object that is of interest 
examples of objects: person, brand, compan...
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