Mkt 415 topic 1 dq - Study guides, Class notes & Summaries

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MKT 415 Promotion and Advertising  Topic 8 DQ 1 Promotional Prog for Global, Regional and Local- Grand Canyon
  • MKT 415 Promotion and Advertising Topic 8 DQ 1 Promotional Prog for Global, Regional and Local- Grand Canyon

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  • How would the planning of a promotional program differ for a global brand versus a regional or local brand? Provide an example.
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