MKT 415 Topic 8 Assignment Benchmark - Marketing Campaign MKT 415 Topic 8 DQ 1 (Promotional Prog for Global, Regional and Local) MKT 415 Topic 8 DQ 2 (Ethics in Advertising and Promotion)
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Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
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Add to cartDiscuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
How would the planning of a promotional program differ for a global brand versus a regional or local brand? Provide an example.
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Add to cartHow would the planning of a promotional program differ for a global brand versus a regional or local brand? Provide an example.
Description: The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campa...
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Add to cartDescription: The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campa...
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