MKT 415 Topic 1 DQ 1 MKT 415 Topic 1 DQ 2 MKT 415 Topic 2 DQ 1 MKT 415 Topic 2 DQ 2 MKT 415 Topic 3 DQ 1 MKT 415 Topic 3 DQ 2 MKT 415 Topic 4 DQ 1 MKT 415 Topic 4 DQ 2 MKT 415 Topic 4 DQ4 MKT 415 Topic 5 DQ 1 MKT 415 Topic 5 DQ 2 MKT 415 Topic 5 DQ 3 MKT 415 Topic 5 DQ 4 MKT 415 Topic 6 DQ 1 ...
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MKT 415 Topic 1 DQ 2 Explain the benefits of an integrated marketing communications (IMC) strategy.
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Add to cartMKT 415 Topic 1 DQ 2 Explain the benefits of an integrated marketing communications (IMC) strategy.
MKT 415 Topic 1 DQ 1 How does integrated marketing communications (IMC) impact branding? Why is it important? Why is market segmentation important? What ethical considerations need to be considered in market segmentation?
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Add to cartMKT 415 Topic 1 DQ 1 How does integrated marketing communications (IMC) impact branding? Why is it important? Why is market segmentation important? What ethical considerations need to be considered in market segmentation?
MKT 415 Topic 2 DQ 2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
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Add to cartMKT 415 Topic 2 DQ 2 Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?
MKT 415 Topic 2 DQ 1 Why is consumer behavior and insight important for advertising and promotion?
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Add to cartMKT 415 Topic 2 DQ 1 Why is consumer behavior and insight important for advertising and promotion?
MKT 415 Topic3DQ2 Go to YouT. Find an example of a highly viewed video (commercial). Why is it so popular?
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Add to cartMKT 415 Topic3DQ2 Go to YouT. Find an example of a highly viewed video (commercial). Why is it so popular?
MKT 415 Topic3DQ1 Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?
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Add to cartMKT 415 Topic3DQ1 Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?
Topic4 DQ4 Discuss the advantages and disadvantages of television advertising.
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Add to cartTopic4 DQ4 Discuss the advantages and disadvantages of television advertising.
MKT 415 Topic4 DQ3 Explain the difference between reach, coverage, and frequency, and provide examples of each.
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Add to cartMKT 415 Topic4 DQ3 Explain the difference between reach, coverage, and frequency, and provide examples of each.
MKT 415 Topic4 DQ2 Assume you were on the committee for a local library. What would you recommend to increase interest in the library and usage of its services? Provide detail to support your decision.
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Add to cartMKT 415 Topic4 DQ2 Assume you were on the committee for a local library. What would you recommend to increase interest in the library and usage of its services? Provide detail to support your decision.
MKT 415 Topic4 DQ 1 Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.
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Add to cartMKT 415 Topic4 DQ 1 Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.
MKT 415 Topic5 DQ4 Explain how social media outlets are emerging as the dominant alternative media for millennial.
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Add to cartMKT 415 Topic5 DQ4 Explain how social media outlets are emerging as the dominant alternative media for millennial.
Topic5 DQ3 Identify and describe three examples of product placement you have observed in movies or television within the past month and include the target audience for each.
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Add to cartTopic5 DQ3 Identify and describe three examples of product placement you have observed in movies or television within the past month and include the target audience for each.
What are some examples of Internet based advertising? What are the advantages of this type of advertising? What are some disadvantages
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Add to cartWhat are some examples of Internet based advertising? What are the advantages of this type of advertising? What are some disadvantages
What are some examples of alternative marketing? What are the advantages of this type of marketing? What are some disadvantages?
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Add to cartWhat are some examples of alternative marketing? What are the advantages of this type of marketing? What are some disadvantages?
How has social media impacted public relations? Give examples to support your answer.
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Add to cartHow has social media impacted public relations? Give examples to support your answer.
Why are sales promotions beneficial for marketers? What are some examples of promotions? Pick a restaurant or store you have recently visited. What promotions was the store or restaurant advertising? Did it influence your decision to choose them? Why or why not?
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Add to cartWhy are sales promotions beneficial for marketers? What are some examples of promotions? Pick a restaurant or store you have recently visited. What promotions was the store or restaurant advertising? Did it influence your decision to choose them? Why or why not?
Discuss the differences between pretesting and post-testing. What are the advantages of each? Are there disadvantages? Why or why not?
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Add to cartDiscuss the differences between pretesting and post-testing. What are the advantages of each? Are there disadvantages? Why or why not?
How is marketing effectiveness measured? Why is measuring effectiveness of advertising difficult or controversial?
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Add to cartHow is marketing effectiveness measured? Why is measuring effectiveness of advertising difficult or controversial?
Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
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Add to cartDiscuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
How would the planning of a promotional program differ for a global brand versus a regional or local brand? Provide an example.
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Add to cartHow would the planning of a promotional program differ for a global brand versus a regional or local brand? Provide an example.
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