Polysemy - Study guides, Class notes & Summaries

ENG1501 Exam Pack (Memo, Notes) Lexical polysemy: The coexistence of many possible meanings for a word or phrase. “langa”: • Black township on the outskirts of suburban Cape Town established in 1927. • It was the place where police brutality ended in a blood bath (21 March 1960). • It was also a place associated with great resistance to Apartheid. • Langa literally means “sun” in Xhosa. • The word Langa is a tribute to a man called Langalibalele - a chief and renowned rai...

MSP 0821 Exam 1 (2024) Questions & Answers Already Passed The first television inventor and time - Correct Answers:"Philo Farnsworth, 1927, Huge growth for TVs after WWII" Meaningful and significant television shows in TV history - Correct Answers:All in the family, I Love Lucy, See It Now First 3 television networks - Correct Answers:CBS, NBC, ABC Post Network Era - Correct Answers:DVR, streaming services, Over-The-Top (videos on the internet) Networks funded by the governmen...

Key themes that are portrayed in episode one of humans which will help to answer exam questions

media advertising's appeals appeals: 1) expert/celebrity 2) plain folks pitch 3) snob appeal 4) band wagon effect 5) fear appeal media advertising definition media advertising is any paid form of commercial speech (the business of ideas) 00:02 01:29 media advertising's campaign strategy -agent and audience/target (the "who's") -objective: awareness, conviction, action, reinforcement (this can work as a sequence) (the "why") -method: thinking vs feeling, d...

Class notes for SW266 week 4.

1 INTRODUCTION 2 COMMUNICATION AND MEDIA SEMIOTICS 2.1 Identify a television advertisement and its product 2.2 The three different readings that take place during decoding 2.3 Examples of the different readings from the advertisement 2.4 The six different sign functions 2.5 Examples of sign functions from the advertisement 3 FIELD RESEARCH IN MEDIA STUDIES 3...