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Jour 101 Final Exam (everything after exam 2)2022/2023
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media advertising's appeals appeals: 1) expert/celebrity 2) plain folks pitch 3) snob appeal 4) band wagon effect 5) fear appeal media advertising definition media advertising is any paid form of commercial speech (the business of ideas) 00:02 01:29 media advertising's ca...

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Document information

  • July 21, 2022
  • 4
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers

Subjects

  • poems
  • polysemy
  • jour 101 final exam everything after exam 220222023
  • media advertisings appeals
  • media advertising definition
  • media advertisings campaign strategy

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  • Jour 101
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Jour 101 Final Exam (everything after
exam 2)
media advertising's appeals - Answer appeals:
1) expert/celebrity
2) plain folks pitch
3) snob appeal
4) band wagon effect
5) fear appeal

media advertising definition - Answer media advertising is any paid form of commercial
speech (the business of ideas)

media advertising's campaign strategy - Answer -agent and audience/target (the
"who's")

-objective: awareness, conviction, action, reinforcement (this can work as a sequence)
(the "why")

-method: thinking vs feeling, degree of involvement (the "how")

-benefit: physical features (info), functional features (persuasion), characterization
(identity/emotion) (the "what")

POEMS - Answer Paid
Owned
Earned
Media (that is)
Shared

poems expands both content and form

polysemy - Answer multiple meanings

qualities/potential of interactive media competition, community, and cultural acquisition -
Answer

priming - Answer media causes more aggressive behavior

-ex: video games
-derived from psychology; exposure to one stimulus influences responses to a later
stimulus

catharsis - Answer media causes less aggressive behavior

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