Straight rebuy - Study guides, Class notes & Summaries

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Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified)
  • Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified)

  • Exam (elaborations) • 14 pages • 2024
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  • Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified) ________ is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " - answerMarketing The 5 C's - answerCustomer Company Context Collaborators Competitors STP - answerSegmentation Targeting Position The 4 P's - answerProduct Price Place Promoti...
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Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified)
  • Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified)

  • Exam (elaborations) • 14 pages • 2024
  • Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified) ________ is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " - answerMarketing The 5 C's - answerCustomer Company Context Collaborators Competitors STP - answerSegmentation Targeting Position The 4 P's - answerProduct Price Place Promoti...
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MKTG 320 Exam 1 Review Complete Questions & Answers
  • MKTG 320 Exam 1 Review Complete Questions & Answers

  • Exam (elaborations) • 6 pages • 2024
  • New Task - ANSWER a business buying situation in which the buyer purchases a product or service for the first time modified rebuy - ANSWER a business buying situation in which the buyer has purchased a similar product in the past but is interested in obtaining new information straight rebuy - ANSWER the customer buys the same product from the same source it used when the need arose previously How does a new task buying situation affect your sales process? - ANSWER For in-supplier: Monit...
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Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified)
  • Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified)

  • Exam (elaborations) • 14 pages • 2024
  • Available in package deal
  • Peregrine - Marketing - Section Reviews Exam Questions And Answers (Updated And Verified) ________ is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " - answerMarketing The 5 C's - answerCustomer Company Context Collaborators Competitors STP - answerSegmentation Targeting Position The 4 P's - answerProduct Price Place Promoti...
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CIPS L4M2 Defining Business Need
  • CIPS L4M2 Defining Business Need

  • Exam (elaborations) • 24 pages • 2024
  • CIPS L4M2 Defining Business Need Types of Purchases new buy, straight rebuy, modified rebuy Straight rebuy purchase Routine purchases of the same products under approximately the same terms of sale Modified rebuy purchase When new-task purchases are changed on repeat orders or straight rebuy purchases are modified New purchase A purchase of an item for the first time Examples of straight rebuy purchases Utilities (gas, water, electricity) MRO ( Maintenance, repair and operating item...
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MKT-315 GCU MIDTERM fully solved graded A+
  • MKT-315 GCU MIDTERM fully solved graded A+

  • Exam (elaborations) • 5 pages • 2024
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  • MKT-315 GCU MIDTERMCREST method - correct answer C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs - correct answer physiological, safety, love/belonging, esteem, self-actualization Types of Purchases - correct answer new task, straight rebuy, modified rebuy New task/buy - correct answer Purchases...
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Marketing 3010 Exam 2 (Kenneth white GSU) Questions and Answers
  • Marketing 3010 Exam 2 (Kenneth white GSU) Questions and Answers

  • Exam (elaborations) • 11 pages • 2023
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  • Marketing 3010 Exam 2 (Kenneth white GSU) Questions and Answers Foreign Corrupt Practices Act - CORRECT ️️ a law passed by the US congress in 1977 that prohibits US firms from paying bribes to foreign officials NAICS Codes - CORRECT ️️ codes used to identify groups of firms in similar lines of business Outsource - CORRECT ️️ contract with an outside firm to produce goods or services rather than to produce them internally Negotiated Contract Buying - CORRECT ️️ agreeing to...
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BMAL 590-Foundations of Marketing EXAM TEST QUESTIONS AND ANSWERS VERIFIED LATEST UPDATE (A PASS)
  • BMAL 590-Foundations of Marketing EXAM TEST QUESTIONS AND ANSWERS VERIFIED LATEST UPDATE (A PASS)

  • Exam (elaborations) • 19 pages • 2024
  • BMAL 590-Foundations of Marketing EXAM TEST QUESTIONS AND ANSWERS VERIFIED LATEST UPDATE (A PASS) What is marketing? - Answers - It is involved in designing products that customers will enjoy, pricing them appropriately, making them available for purchase at easy points of access in the marketplace, and advertising the products' benefits to the customers. 5 C's - Answers - customer, company, context, collaborators, competitors STP - Answers - Segmentation, Targeting, Positioning ...
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Test Bank For Business Marketing Management B2B 10th Edition by Michael D. Hutt
  • Test Bank For Business Marketing Management B2B 10th Edition by Michael D. Hutt

  • Exam (elaborations) • 250 pages • 2023
  • Chapter 3—Organizational Buying Behavior MULTIPLE CHOICE 1. The organizational buying process, which ultimately may lead to the purchase of a new computer, could be set into action by: a. the existing computer breaking down. b. a new cost accounting system. c. an IBM sales presentation. d. (a) and (b) only. e. any of the above. ANS: E PTS: 1 NAT: AACSBReflectiveThinking|CB&EModelCustomer|R&DManagingdecision-making processes 2. Concerning the eight-stage model of the organizational buy...
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Consumer Behavior Final Exam - Questions with Verified Answers
  • Consumer Behavior Final Exam - Questions with Verified Answers

  • Exam (elaborations) • 50 pages • 2024
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  • Consumer Behavior Final Exam - Questions with Verified Answers Allison Chewie felt she was always pressed for time; she was feeling ________. A) time pressure B) time poverty C) psychological time D) social time Which dimension of psychological time includes the categorization of "time for me"? A) Temporal orientation dimension B) Planning orientation dimension C) Social dimension D) Polychromic dimension A ________ orientation dimension distinguishes between people who prefer to do one thin...
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