Exam (elaborations)
Test Bank For Business Marketing Management B2B 10th Edition by Michael D. Hutt
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Chapter 3—Organizational Buying Behavior MULTIPLE CHOICE 1. The organizational buying process, which ultimately may lead to the purchase of a new computer, could be set into action by: a. the existing computer breaking down. b. a new cost accounting system. c. an IBM sales presentation. d. (...
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