Semrush - Study guides, Class notes & Summaries

In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first ______. - to use links as a signal of authority and trust What do Google spiders do? - Crawl the content of webpages to add to the index What are the "10 blue links?" - Standard organic search results, not including Google Ads or local packs It is good to pay attention to technical aspects when you're doing SEO, but ignoring them wouldn't be a big mistake. - False

DMD 3720 Final Exam | Questions with Verified Answers True or False: Organic Search is frequently the channel that drives the most website sessions True True or False: Businesses can pay search engines to increase their visibility in organic search False According to the Gartner Analytic Ascendancy Model, what category of questions does the following organic search analytics question belong to? How many keyword listings did we have last week? Descriptive According to the Gartner Analytic Asce...

Monthly content reports can help keep you on top of your content marketing efforts. What should be included in a monthly content report as part of a content audit? (2) 1. keyword density 2. topic ideas 3. most successful content 4. key metrics - Answer- most successful content and key metrics You are developing a content calendar for the quarter. You have included the copy and format that you are going to use, the theme, the date and the time the post is to be published. What elements ar...

SEO Hubspot Exam Questions With 100% Verified Answers What is SEO? SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. Googles cares about E-A-T E-A-T stands for expertise authoritativeness, and trustworthiness. SEO is ongoing and cumulative There is no silver bullet or quick-fix How do search engines rank your content? -have a clear understanding of how Google ...

DMD 3998 Final Exam | Verified with 100% Correct Answers True or False: your brand should be active on every social network to maximize your audience size. False Which of the following social networks has the highest percentage of female active users? Pinterest Which of the following is a reason to narrow your target audience beyond basic demographics? On average, people use 7.5 social networks, so you must provide unique and niche value How much should you understand about your audience on s...

Hubspot- SEO Exam Questions With 100% Verified Answers What is SEO? SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. Googles cares about E-A-T E-A-T stands for expertise authoritativeness, and trustworthiness. SEO is ongoing and cumulative There is no silver bullet or quick-fix How do search engines rank your content? -have a clear understanding of how Google finds, an...

What are long-tail keywords? - A. Competitive keywords that show a long list of search results B. General search phrases that will attract a large amount of visitors to your site C. Descriptive keywords used in less-common variations that help attract targeted customers to your site D. None of the above Answer - C. (Descriptive keywords used in less-common variations that help attract targeted customers to your site) Which of the following steps is NOT included when reviewing a keywor...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your compet...

Monthly content reports can help keep you on top of your content marketing efforts. What should be included in a monthly content report as part of a content audit? (2) 1. keyword density 2. topic ideas 3. most successful content 4. key metrics - answer-most successful content and key metrics You are developing a content calendar for the quarter. You have included the copy and format that you are going to use, the theme, the date and the time the post is to be published. What elements are...