DMD 3720 Final Exam | Questions with Verified Answers
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Course
DMD 3720
Institution
DMD 3720
DMD 3720 Final Exam | Questions with Verified Answers True or False: Organic Search is frequently the channel that drives the most website sessions True True or False: Businesses can pay search engines to increase their visibility in organic search False According to the Gartner Analytic Ascenda...
True or False: Organic Search is frequently the channel that drives the most website
sessions
True
True or False: Businesses can pay search engines to increase their visibility in organic
search
False
According to the Gartner Analytic Ascendancy Model, what category of questions does
the following organic search analytics question belong to? How many keyword listings
did we have last week?
Descriptive
According to the Gartner Analytic Ascendancy Model, what category of questions does
the following organic search analytics question belong to? "How can we increase our
top 3 keyword listings by 50 percent?"
Prescriptive
True or False: SEMrush is a marketing technology tool providing both organic search
and paid search analytics.
True
According to the Gartner Analytic Ascendancy Model, what category of questions does
the following organic search analytics question belong to? "Why did keyword listings
decrease last month?"
Diagnostic
According to Statcounter, what percentage of global searches are conducted on
Google?
90%
Which list of marketing technology tools are ALL organic search analytics tools?
BrightEdge, Google Search Console, and SEMrush
True or False: A strategist can only access Google Search Console for websites owned
by their business.
True
True or False: Keyword listings count each unique keyword term that a website or URL
has at least one listing for in the top 100 search positions.
, True
Kim would like to segment keyword listings by traditional, video, image, news, shopping,
location, and quick answers listings. What dimension should she use?
listing type
Alejandra would like to divide keyword listings by the terms a user would search within a
search engine to find them. What dimensions should she use?
keyword term
Emir would like to quantify how frequently a specific keyword is searched by users each
month. What metric should he use?
search volume
If a keyword listing has a listing position of 2, what does that mean?
the keyword listing is the second organic search result
Why is "top 3 keyword listings" a frequently used KPI?
over 50 percent of organic search clicks are on the top three keyword listings
True or False: Social media analytics for TikTok, Facebook, X (formerly known as
Twitter), and Instagram are accessed through a unified social media analytics tool.
False
Kiara is exploring analytics about her Facebook page. What type of social media
analytics is she investigating?
owned account analytics
According to the Gartner Analytic Ascendancy Model, what category of questions does
the following social media analytics question belong to? "Why did active users increase
last month?"
Diagnostic
According to the Gartner Analytic Ascendancy Model, what category of questions does
the following social media analytics question belong to? "How many new followers will
we earn next month?"
Predictive
According to the Gartner Analytic Ascendancy Model, what category of questions does
the following social media analytics question belong to? "How can we achieve 150
percent more conversions from social media?"
Prescriptive
True or False: The most comprehensive analytics for Facebook are offered by third-
party tools rather than by Facebook itself.
False
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