Segmentation variables - Study guides, Class notes & Summaries

APM PMQ 2023 Exam Questions with Complete Solutions Project variables/constraints - CORRECT ANSWERS Time Cost Quality Risk Benefit Scope Benefits of project management - CORRECT ANSWERS Improved project communication Effective resource management Better delivery of results Facilitates risk-taking Lessons learned Improved governance Challenges of project management - CORRECT ANSWERS Bureaucracy Limits creativity Threatens existing organisation structure C...

Goal of Customer- Driven marketing strategy - to create VALUE for targeted customers Market Segmentation - Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - - "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We cannot make any other decisions as...

_________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive. correct answers E) Selective distortion The milder information search state where a person simply becomes more receptive to information about a product is called __________. correct answers D) heightened attention The anchoring and adjustment heuristic comes to play when consumers base their predictions on the quickness and ease with which a particul...

Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...

WMU MKTG 2500 FINAL EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as ________ segmentation. intermarket One reason demographic variables are the most popular bases for segmenting customer groups is because they ________. are easier to measure than other variables Which of the followin...

MKTG 3340 Exam 2 Question and answers already passed 2024 Market Segmentation - correct answer aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action Segmentation Strategies - correct answer - 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) - multiple products/ multiple segments (utility mini van vs. excitement sports car) - mass customization (dell built to order laptop) ...

Chapter 1 – The Science of Nutrition Multiple Choice Answer, level, page Level: K = knowledge, A = application/critical thinking What Do We Mean by “Nutrition”? (pp. 5-8) a A 6 1. Which of the following ingredients in a box of toaster pastries would contribute macronutrients to one’s diet? a. Water, high-fructose corn syrup, egg yolk b. Niacin, folic acid, sucralose c. Riboflavin, salt, sodium benzoate d. Thiamin mononitrate, soybean oil, sugar c K 5 2. The term “n...

Goal of Customer- Driven marketing strategy - ️️to create VALUE for targeted customers Market Segmentation - ️️Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - ️️- "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We cannot make...

Identify the organization's current position, capabilities, objectives and constraints - Answer- Situation Analysis Identify the segmentation variables and segment the markets - Answer- Market Segmentation Develop profiles of each segment - Answer- Market Segmentation Evaluate the potential and attractiveness of each segment - Answer- Market Targeting Select the target segment(s) - Answer- Market Targeting Identify the positioning concept within each target segment - Answer- Prod...

Market Segmentation correct answers the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs Ex: Senior citizen market or Hispanic market or College student market What are the 4 bases for segmenting consumer markets? correct answers - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation Geog...