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Add to cartCustomer value - ️️the customers perception of what they want to have happen in a specific use situation, with the help of a product or service, in order to accomplish a desired purpose or goal. 
 
customer satisfaction 
customer value - ️️= performance 
=importance 
 
5 key aspects of custo...
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Add to cartCustomer value - ️️the customers perception of what they want to have happen in a specific use situation, with the help of a product or service, in order to accomplish a desired purpose or goal. 
 
customer satisfaction 
customer value - ️️= performance 
=importance 
 
5 key aspects of custo...
forms of direct marketing - ️️- direct-mail marketing 
- catalog marketing 
- telemarketing 
- direct-response TV marketing 
- kiosk marketing 
- new digital techonologies 
- online marketing 
- face-to-face selling 
 
new digital direct marketing technologies - ️️mobile phone marketing 
 
n...
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Add to cartforms of direct marketing - ️️- direct-mail marketing 
- catalog marketing 
- telemarketing 
- direct-response TV marketing 
- kiosk marketing 
- new digital techonologies 
- online marketing 
- face-to-face selling 
 
new digital direct marketing technologies - ️️mobile phone marketing 
 
n...
What is the simple definition of marketing? - ️️managing profitable customer relationships 
 
goals of marketing activity - ️️1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
 
Define Marketing - ️️A social and ...
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Add to cartWhat is the simple definition of marketing? - ️️managing profitable customer relationships 
 
goals of marketing activity - ️️1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
 
Define Marketing - ️️A social and ...
Narrowly, what is a price? - ️️Narrowly, price is the amount of money charged for a product or service 
 
Broadly, what is a price? - ️️Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service 
 
Price is not just money, think...
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Add to cartNarrowly, what is a price? - ️️Narrowly, price is the amount of money charged for a product or service 
 
Broadly, what is a price? - ️️Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service 
 
Price is not just money, think...
what is a narrow definition for price? - ️️price is the *amount of money* charged for a product or service 
 
what is a more broad definition for price? aka price = ________. - ️️price is the *sum* of all the *values that consumers exchange* for the *benefits of having or using the product* ...
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Add to cartwhat is a narrow definition for price? - ️️price is the *amount of money* charged for a product or service 
 
what is a more broad definition for price? aka price = ________. - ️️price is the *sum* of all the *values that consumers exchange* for the *benefits of having or using the product* ...
consumer buying behavior - ️️the buying behavior of people who buy goods and services for personal use. these people create the consumer market 
 
How do consumers respond to various marketing efforts the company might use? - ️️central question for marketers 
 
Simple Model of Consumer Buyin...
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Add to cartconsumer buying behavior - ️️the buying behavior of people who buy goods and services for personal use. these people create the consumer market 
 
How do consumers respond to various marketing efforts the company might use? - ️️central question for marketers 
 
Simple Model of Consumer Buyin...
Goal of Customer- Driven marketing strategy - ️️to create VALUE for targeted customers 
 
Market Segmentation - ️️Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
 
(taking heterogeneous custo...
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Add to cartGoal of Customer- Driven marketing strategy - ️️to create VALUE for targeted customers 
 
Market Segmentation - ️️Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
 
(taking heterogeneous custo...
The world is shrinking rapidly with the advent of faster (BLANK), (BLANK), and (BLANK). - ️️communications 
transportation 
financial flows 
 
International trade is (BLANK) and makes up (BLANK) of the U.S. GDP. - ️️booming 
25% 
 
Global competition is (BLANK). - ️️intensifying 
 
Highe...
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Add to cartThe world is shrinking rapidly with the advent of faster (BLANK), (BLANK), and (BLANK). - ️️communications 
transportation 
financial flows 
 
International trade is (BLANK) and makes up (BLANK) of the U.S. GDP. - ️️booming 
25% 
 
Global competition is (BLANK). - ️️intensifying 
 
Highe...
price definition: narrowly - ️️the amount of money charged for a product or service 
 
price definition: broadly - ️️the sum of all the values that consumers exchange for the benefits of having or using the product or service 
 
internal factors affecting price decisions - ️️marketing ob...
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Add to cartprice definition: narrowly - ️️the amount of money charged for a product or service 
 
price definition: broadly - ️️the sum of all the values that consumers exchange for the benefits of having or using the product or service 
 
internal factors affecting price decisions - ️️marketing ob...
Chapter 5: Understanding Consumer and Business Buyer Behavior - ️️Chapter 5 
 
consumer buying behavior - ️️The buying behavior of people who buy goods and services for personal use (these people make up the consumer market) 
 
How are consumers stimulated? - ️️Marketing: Price, product,...
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Add to cartChapter 5: Understanding Consumer and Business Buyer Behavior - ️️Chapter 5 
 
consumer buying behavior - ️️The buying behavior of people who buy goods and services for personal use (these people make up the consumer market) 
 
How are consumers stimulated? - ️️Marketing: Price, product,...
direct marketing - ️️connecting directly with carefully targeted individual consumers 
 
WHY?: to obtain an immediate response and cultivate lasting customer relationships 
 
direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM 
 
involves an offer, announcement, reminder, or other ite...
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Add to cartdirect marketing - ️️connecting directly with carefully targeted individual consumers 
 
WHY?: to obtain an immediate response and cultivate lasting customer relationships 
 
direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM 
 
involves an offer, announcement, reminder, or other ite...
Direct Marketing - ️️Connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships 
 
New Direct-Marketing Model - ️️-Direct marketing has undergone a dramatic transformation 
-Most firms use direct marketin...
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Add to cartDirect Marketing - ️️Connecting directly with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships 
 
New Direct-Marketing Model - ️️-Direct marketing has undergone a dramatic transformation 
-Most firms use direct marketin...
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