Busml 3250 final exam - Study guides, Class notes & Summaries

3.BUSML 3250 Final Exam Questions with Verified Answers

10.BUSML 3250 Final Exam Review Questions with Correct Answers

BUSML 3250 Final Exam Study Guide

1.BUSML 3250 Final Exam Questions with Correct Answers

Revision Questions and Answers for BUSML 3250 Final Exam Complete and Verified Solutions.

marketing (distribution) channel - a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user channel level - layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer direct marketing channel - a marketing channel that has no intermediary levels indirect marketing channel - marketing channel containing one or more intermediary levels

What is product line pricing? - Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitor's prices What is optional-product pricing? - The pricing of optional or accessory products along with a main product What is captive product pricing? - Setting a price for products that must be used along with a main produc

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process? - Full- Service Retailer Today, ________ are flourishing due to the increased use of market segmentation and market targeting. - Specialty Stores ________ retailers in the United States are growing faster than product retailers - Service A retailer that carries narrow product lines with deep assortments within those lines...

What is a price? - The amount of money charged for a product or service. What is value-based pricing? - Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value at target price What is cost-based pricing? - Setting p...

BUSML 3250 Final – Ch 10,18,20 Exam Questions and Answers