BUSML 3250 Final Exam with Questions Solved 100% Correct Already Passed
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Course
BUSML 3250
Institution
BUSML 3250
marketing (distribution) channel - a set of interdependent organizations that help make
a product or service available for use or consumption by the consumer or business user
channel level - layer of intermediaries that performs some work in bringing the product
and its ownership closer to the f...
BUSML 3250 Final Exam with Questions
Solved 100% Correct Already Passed
marketing (distribution) channel - ✔a set of interdependent organizations that help make
a product or service available for use or consumption by the consumer or business user
channel level - ✔layer of intermediaries that performs some work in bringing the product
and its ownership closer to the final buyer
direct marketing channel - ✔a marketing channel that has no intermediary levels
indirect marketing channel - ✔marketing channel containing one or more intermediary levels
channel conflict - ✔disagreements among marketing channel members on goals, roles and
rewards- who should do what and for what rewards
conventional distribution channel - ✔channel consisting of one or more independent
producers, wholesalers and retailers, each a separate business seeking to maximize its own
profits, perhaps even at the expense of profits for the system as a whole
vertical marketing system (VMS) - ✔channel structure in which producers, wholesalers, and
retailers act as a unified system. One channel member owns the other has contracts with
them or has so much power that they all cooperate
corporate VMS - ✔vertical marketing system that combines successive stages of
production and distribution under single ownership- channel leadership is established
through common ownership
,contractual VMS - ✔vertical marketing in which independent films at different levels
of production and distribution join together through contracts
franchise organization - ✔contractual vertical marketing system in which a channel
member, called a franchisor, links several stages in the production-distribution process
administered VMS - ✔vertical marketing system that coordinates successive stages
of production and distribution through the size and power of one of the parties
multichannel distribution system - ✔distribution system in which a single firm sets up two
or more marketing channels to reach one or more customer segments
disintermediation - ✔cutting out of marketing channel intermediaries by product or
service producers or the displacement of traditional resellers by radical new types of
intermediaries
marketing channel design - ✔designing effective marketing channels by analyzing customer
needs, setting channel objectives, identifying major channel alternatives and evaluating
those alternatives
intensive distribution - ✔stocking the product in as many outlets as possible
exclusive distribution - ✔giving a limited number of dealers the exclusive right to
distribute the company's products in their territories
selective distribution - ✔the use of more than one but fewer than all of the
intermediaries that are willing to carry the company's products
marketing channel management - ✔selecting, managing and motivating individual
channel members and evaluating their performance over time
, marketing logistics (physical distribution) - ✔planning, implementing and controlling the
physical flow of materials, final goods and related information from points of origin to points
of consumption to meet customer requirements at a profit
supply chain management - ✔managing upstream and downstream value-added flows of
materials, final goods and related information among suppliers, the company, resellers
and final consumers
distribution center - ✔large highly automated warehouse designed to receive good from
various plants and suppliers, take orders, fill them efficiently and deliver goods to customers
as quickly as possible
multimodal transportation - ✔combining two or more modes of transportation
integrated logistics management - ✔logistics concept that emphasizes teamwork- both inside
the company and among all the marketing channel organizations to maximize the
performance of the entire distribution system
third party logistics providers - ✔independent logistics provider that performs any or all of
the functions required to get a client's product to market
retailing - ✔all the activities involved in selling goods/services directly to final consumers
for their personal nonbusiness use
retailers - ✔business whose sales come primarily from retailing
shopper marketing - ✔focusing the entire marketing process on turning shoppers into
buyers as they approach the point of sale, whether during in-store or mobile shopping
category killer - ✔giant specialty store that carries a very deep assortment of a particular line
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