Exam (elaborations)
BUSML 3250 Final Exam Review | 140 Questions with 100% Correct Answers | Updated 2023 | 20 Pages
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What is a price? - The amount of money charged for a product or service. What is value-based pricing? - Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value per...
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