BUS 1750

EXAM #3 STUDY GUIDE ( CH. 13, 16,17,18) Module 7 - Chapter 13 Lecture [reading]:- LO1 - Define marketing, and apply the marketing concept to both for-profit and nonprofit organizations. Word-of-mouth promotion is  one of the most effective ways to increase the positive perception of a company’s goods.  This occurs when an existing customer share her experience with a potential customer.  This experience can also be simulated in advertising. When you see a commercial where the c...