Exam (elaborations)
BUS 1750 EXAM 3 STUDY GUIDE
- Course
- BUS 1750
- Institution
- Western Michigan University
EXAM #3 STUDY GUIDE ( CH. 13, 16,17,18) Module 7 - Chapter 13 Lecture [reading]:- LO1 - Define marketing, and apply the marketing concept to both for-profit and nonprofit organizations. Word-of-mouth promotion is one of the most effective ways to increase the positive perception of a compa...
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