Buad 307 contagious - Study guides, Class notes & Summaries

BUAD 307 Contagious Study Guide Questions And Answers What are some challenges that exist for new restaurants? What did Howard Wein spread the word about the Barclay Prime Steakhouse? ANS - There are a large number of competitors in the market. 25% fail within the first 6 months - 60% fail within three years - Expenses are too high (food being served to the labor that goes preparing the dishes and serving it) - There's an awareness problem (not enough resources to spend on marketing and ...

BUAD 307 Contagious Questions And Answers With Latest Solutions What did Apple decide to do with respect to the logo on its PowerBook laptop? ANS - Dilemma between putting Apple logo facing user when laptop is closed or facing people around user when laptop opened - Decided to do the latter to preserve public brand What does "social proof" involve? ANS - The tendency of people to observe the behavior of those around them to make their own decisions - Ex. fashion trends, filled ...

BUAD 307 Final Exam Questions With Correct Answers The model of advertising encoding and decoding discussed in class: a. Includes a vulnerability to the effects of "noise." b. Is used to determine how to most effectively implement sales promotion. c. Is used to examine a brand's location on the S-shaped curve of advertising effectiveness. d. Suggests that the use of triggers will be ineffective during the maturity phase of the product life cycle. e. Predicts that the effectiveness of ...

BUAD 307 Final Exam Questions With Correct Answers According to the author of Contagious: a. A number of men began to grow mustaches as a way to demonstrate their individuality in order to counter the strong pressure they felt to conform to the fashions of their peers. b. The Hotmail e-mail service grew rapidly, in part because outgoing messages showed others how they, too, could obtain a Hotmail account. c. The Panda Cheese ads were rather ineffective in India due to strong anti-Chinese...

BUAD 307 FINAL Exam Questions With Correct Answers CONTAGIOUS - answerCONTAGIOUS What did Apple decide to do with respect to the logo on its PowerBook laptop? - answermade the logo on the cover upside down when closed but right-side up when open so that the brand becomes public What does "social proof" involve? - answerpeople often observe those around them in order to make their own decisions, so something has to be made public in some aspect in order to be socially proved What was o...