BUAD 307 Final Exam Questions With Correct Answers
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Course
BUAD 307
Institution
BUAD 307
BUAD 307 Final Exam Questions With
Correct Answers
According to the author of Contagious:
a. A number of men began to grow mustaches as a way to demonstrate their individuality in
order to counter the strong pressure they felt to conform to the fashions of their
peers.
b. The Hotmail e-mail s...
BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
BUAD 307 Final Exam Questions With
Correct Answers
According to the author of Contagious:
a. A number of men began to grow mustaches as a way to demonstrate their individuality in
order to counter the strong pressure they felt to conform to the fashions of their
peers.
b. The Hotmail e-mail service grew rapidly, in part because outgoing messages showed others
how they, too, could obtain a Hotmail account.
c. The Panda Cheese ads were rather ineffective in India due to strong anti-Chinese sentiment
among Indian consumers.
d. The story of the Lands' End coat suggested that so long as a story is sufficiently entertaining, a
reputation for poor customer service is unlikely to significantly reduce sales.
e. None of the above - answer✔✔b
(An) advantage(s) of projective research methods include(s):
a. The ability to readily generalize to a large number of customers.
b. Efficiency of administration and low cost.
c. The potential to identify issues of which consumers are not consciously aware.
d. Both (a) and (b).
e. Both (b) and (c). - answer✔✔c
Which of the following is/are likely to positively affect the profitability of Amazon.com?
a. Encouraging customers to buy current best-selling books rather than specialty books so that
better economies of scale can be maintained.
b. The use of collaborative filtering.
c. Attempting to generate most of its revenue through micro-payments.
,BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
d. Both (a) and (b).
e. All of the above. - answer✔✔b
Which of the following are firm level factors that affect the extent to which a firm will be
successful selling online?
a. Brand name and reputation.
b. Sales volumes.
c. The ability of sell different items together.
d. Both (a) and (c).
e. All of the above. - answer✔✔e
Relative to going through distribution systems that involve traditional brick-and-mortar stores,
selling products online is more likely to be effective when:
a. The number of customers who would buy the product in question is very large.
b. The product features a high value-to-bulk ratio.
c. Most of the potential customers live in the same city.
d. Both (a) and (b).
e. All of the above. - answer✔✔b
Which of the following appears to have the largest influence on the search engine ranking of a
web site?
a. The number of times that relevant key words appear.
b. The ratio of the bandwidth consumed to the number of images on the page.
c. The extent to which other highly ranked sites link to the site.
d. How professional the site looks.
e. The extent to which the site attracts visitors from a sufficient diversity of countries and domain
types (e.g., .edu, .gov, .com, .sg). - answer✔✔c
In the model of consumer search and decision making discussed in class:
a. It is assumed that consumers make non-compensatory decisions.
b. Problem recognition is only necessary if the consumer uses external search.
c. The consumer's choice may change during the purchase stage.
d. Both (a) and (c).
, BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
e. None of the above. - answer✔✔c
Two-sided arguments:
a. Are sometimes more effective than one-sided ones.
b. Tend to be effective for tangible products, but not for services.
c. Should not be used in comparative advertising.
d. Both (a) and (c).
e. All of the above. - answer✔✔a
The author of Contagious would likely recommend:
a. Referring to a discount of $50 rather than one of 25% off when a product is reduced in price
from $200 to $150.
b. Telling a story that emphasizes the large number of people who take drugs as a means of
spreading an anti-drug message.
c. For his MBA male students to stop growing "those stupid mustaches" since these "serve no
legitimate purpose whatsoever."
d. Both (a) and (b).
e. All of the above. - answer✔✔a
Phillips, an electronics manufacturer, is trying to determine if first time buyers of big screen TVs
prefer a TV with more features or one that is easier to use. Preliminary research has shown that
both of those factors are important to customers. Of the following research methods, which
would be most appropriate to address this question?
a. Projective methods.
b. Focus groups.
c. Scanner data.
d. Conjoint analysis.
e. Observation. - answer✔✔d
Positioning:
a. Is usually unnecessary for brands intended to maximize customer value.
b. May involve elements of the product mix such as price, distribution, promotion, and product
design.
c. Is done after target market selection.
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