BUAD 307 Contagious Questions And Answers With Latest Solutions
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Course
BUAD 307
Institution
BUAD 307
BUAD 307 Contagious Questions And Answers With Latest Solutions
What did Apple decide to do with respect to the logo on its PowerBook laptop? ANS - Dilemma between putting Apple logo facing user when laptop is closed or facing people around user when laptop opened
- Decided to do the latter to...
BUAD 307 Contagious Questions And Answers With
Latest Solutions
What did Apple decide to do with respect to the logo on its PowerBook laptop? ANS - Dilemma
between putting Apple logo facing user when laptop is closed or facing people around user when
laptop opened
- Decided to do the latter to preserve public brand
What does "social proof" involve? ANS - The tendency of people to observe the behavior of
those around them to make their own decisions
- Ex. fashion trends, filled vs empty restaurants, market speculation
What was observed concerning the New York City Halal Chicken and Gyros? ANS There was an
acclaimed food cart and the same restaurant across the street, but people often went to the food cart
because it had a longer line = more implied demand
What appears to be the reason why so many donated kidneys are rejected by patients to whom they
are offered? ANS - Because of their perception that, since they are low down on the list,
hundreds to thousands of people before them have rejected the kidney because there is something
wrong with it, and who wants a kidney that thousands of people don't want?
- One in ten people rejected the kidneys due to a perceived error
What did the study of MBA students and their life plans find? ANS - Before program, students
had very diverse ambitions
- After program, ambitions converged to a few, like investment banking or consulting
What was the experience at the University of Arizona on campaigns to reduce binge drinking among
students? How does this idea apply to anti-drug advertising? ANS - Just telling people the
dangers of drinking wasn't enough, but after a study revealed that most students are not comfortable
, with the drinking habits of their careers, the director of health promotion at UofA used these results
to debunk binge drinking and reduce it by 30%
- Anti-drug campaigns in the 80s tended to increase use by making drug use more public; they made
the private public when they should have made the public private
How does the campaign involving growing mustaches work? ANS - Men would grow a
moustache/beard for November to promote a charity for prostate cancer
- Would prompt conversations about something that usually isn't talked about
-Ties into social currency
Made private public - taking abstract cause (not observable) and making it visible
What is the rationale given for the rapid growth of the Hotmail e-mail service? ANS Every email
would advertise for the service to let people know they were using it
What is the unique design feature of Christian Louboutin shoes? What is the impact of this? ANS
- Louboutin added a red polish to his shoes to make them stand out as well as to advertise for the
brand
- Ties into exclusivity
What does the author suggest say (p. 149) on the likely relative effectiveness of giving out makeup
bags, coffee mugs, and gym bags? ANS - Makeup bags are used often but usually aren't seen in
public; coffee mugs and gym bags aren't used as often but are very public
- Behavioral residue; Ties into triggers
What does Prospect Theory predict? What are some practical applications of this? ANS The way
people make decisions violates standard economics; they act irrationally or non optimally; they
evaluate things not in absolute terms but relative to a reference point
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