BUAD 307 FINAL Exam Questions With Correct Answers
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Course
BUAD 307
Institution
BUAD 307
BUAD 307 FINAL Exam Questions With
Correct Answers
CONTAGIOUS - answerCONTAGIOUS
What did Apple decide to do with respect to the logo on its PowerBook laptop? -
answermade the logo on the cover upside down when closed but right-side up when open so
that the brand becomes public
What does "soc...
BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
BUAD 307 FINAL Exam Questions With
Correct Answers
CONTAGIOUS - answer✔✔CONTAGIOUS
What did Apple decide to do with respect to the logo on its PowerBook laptop? -
answer✔✔made the logo on the cover upside down when closed but right-side up when open so
that the brand becomes public
What does "social proof" involve? - answer✔✔people often observe those around them in order
to make their own decisions, so something has to be made public in some aspect in order to be
socially proved
What was observed concerning the New York City Halal Chicken and Gyros? - answer✔✔even
though there were two of the same restaurants, one had many more customers because the
popularity was highly public
What appears to be the reason why so many donated kidneys are rejected by patients to whom
they are offered? - answer✔✔people make the assumption that since someone before them didnt
want the kidney, they shouldn't want it either, even though there's nothing wrong with it
What did the study of MBA students and their life plans find? - answer✔✔despite going in with
different career ambitions, business students converged on the same interests due to the common
interests of those around them
What was the experience at the University of Arizona on campaigns to reduce binge drinking
among students? How does this idea apply to anti-drug advertising? - answer✔✔UofA made
their drinking problem public through a study that showed most students arent comfortable with
the drinking habits of their peers
How does the campaign involving growing moustaches work? - answer✔✔charity organizers
made their private cause (prostate cancer) public through a fun demonstration that generated tons
of social currency too
,BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
What is the rationale given for the rapid growth of the Hotmail e-mail service? - answer✔✔the
email would advertise for the service, let people know what service the user utilized, became a
form of social currency
What is the unique design feature of Christian Louboutin shoes? What is the impact of this -
answer✔✔the shoes are red on the bottom, became an exclusive look that was public that people
would talk about
What does the author suggest say (p. 149) on the likely relative effectiveness of giving out
makeup bags, coffee mugs, and gym bags? - answer✔✔if you have any behavioral residue from
events, make sure they are public, even if not used often (ex. gym bags not makeup bags)
What does Prospect Theory predict? What are some practical applications of this? -
answer✔✔people often dont make decisions economically, they evaluate things relative to a
reference point
What was found in the catalog sales study? - answer✔✔even though the prices were the same in
two issues, one said that the clothes were on sale, increased sales by 50%
What are some methods used in infomercials to make the offer look more attractive? How do
these work? - answer✔✔they set a high reference point for prices and severely undercut them
with their product, they throw in free shipping and handling or take off one payment to mkae it
look like you're really getting a bargain, they use social proof via testimonials
What does "diminishing sensitivity" involve? - answer✔✔The farther you get from a reference
point in absolute terms, the smaller the perceived deal
What does the author suggest about quantity limits on deals? - answer✔✔limited quantity items
improves sales because it implies there is a high demand for the product
What does the "Rule of 100" involve? - answer✔✔If the product is over $100, present deals in
absolute dollar amounts $; If the product is under $100, present deals in percentages %; helps
make deals look bigger
Why is it that information with a broader potential audience is not necessarily more likely to be
shared? - answer✔✔narrow content usually triggers people better than general content for a
specific friend that they will share it with
What does the story of the Trojan Horse illustrate? - answer✔✔it encased a lesson within a story
to help it get passed along
What is the idea behind the notion of "stories as vessels?" - answer✔✔information travels under
the guise of idle chatter
Why does the author suggest that "People are less likely to argue against stories than against
advertising claims?" - answer✔✔its hard to disagree with something that happened to a person
, BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
rather than an overt statement about a company; audience is usually too focused on the story to
delve into message
What does the Lands' End story illustrate? - answer✔✔a story can hold all kinds of information
in a short form
What does the author suggest about the Evolution film sponsored by Dove? - answer✔✔dove
was clever because they smuggled their brand into a social conversation that people will share
How did the story of Jared's "Subway diet" have going for it, helping it spread? - answer✔✔it
ties into social currency, emotion, and practical value all the way
Why was the Golden Palace Olympic stunt not effective? - answer✔✔the thing that people were
talking about was not related to the company that sponsored it, people forgot the product
What was found in the case of Evian's "Roller Babies" video? Why? - answer✔✔the thing that
people were talking about was not related to the company that sponsored it, people forgot the
product
What is the reason suggested for the effectiveness of the Panda Cheese ads? - answer✔✔the
panda is integral to the telling of the story
What did the Allport and Postman study on rumors find? - answer✔✔information gets lost,
stories get boiled down to key components as they get shared more
TEXTBOOK - answer✔✔TEXTBOOK
What is customer value and how is it communicated to the consumer? - answer✔✔value is the
net benefits received and sacrifices made by a consumer to get a good
communicated via product, place, price, and promotion by marketers
What are some considerations in determining suitability for products and services for sale
online? - answer✔✔value to bulk ratio and absolute margins
How does profitability factor into selling online with respect to competitors? - answer✔✔if one
company is doing well, people will try and capitalize on this success too by entering the market
and normalizing profits
How do the costs of selling online, in retail, and combined compare and contrast? - answer✔✔it
varies, some costs are greater for either
online has a costly returns process, but theres less inventory loss
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