Thetradedesk - Study guides, Class notes & Summaries

A campaign's strategy depends on the sales cycle of the product being advertised. True False : True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False : True When should you start optimizing? Day 1 Day 7 2 Day 14 As soon as there is enough data to inform decisions : D When budgets are large, you should focus on more granular targeting with your campaign. True False : False All data is created equa

The Trade Desk: Advertising Concepts Exam Questions And Answers The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False - ANS True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel - ANS A It's important to have measurable conversions at all levels of the purchas...

TradeDesk: Marketing Foundations Exam Questions With Verified Answers. "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - answerTrue A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - answerFalse A data management platform (DMP) helps you evaluate audience data by: - answerAll apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP....

The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False : True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel : A It's important to have measurable conversions at all levels of the purchase funnel. 2 True False : True Line item-based systems require you to create a...

The Trade Desk EDGE: Marketing Foundations Exam Questions With Verified Answers. What does "PII" stand for? - answerPersonally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - answerTrue The major difference between a true DSP and an ad network is: - answerAn ad network focuses on both the demand side and supply side As RTB evolves: - answerThe epicenter of power moves from the sell side to the bu...

TheTradeDesk_ Campaign Success (1).

TheTradeDesk_ Advertising Concepts