TradeDesk: Marketing Foundations Exam Questions With Verified Answer
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TradeDesk: Marketing Foundations Exam
Questions With Verified Answers.
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. -
answerTrue
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. -
answerFalse
A data manageme...
TradeDesk: M arketing Foundations Exam Questions With Verified Answers. "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - answer✔✔True A demand -side platform (DSP) sells inventory on behalf of publishers across the internet. - answer✔✔False A data management platform (DMP) helps you evaluate audience data by: - answer✔✔All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - answer✔✔True Cost per mille (CPM) measures: - answer✔✔The price an advertiser pays per 1,000 impressions DSPs optimize to: - answer✔✔Low CPMs The economic concept of liquidity is important in dig ital advertising because: - answer✔✔All answers apply Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity Real-time bidding (RTB): - answer✔✔Prices online inventory v ia an auction CPM measures the cost per user action. - answer✔✔False In programmatic advertising, buying at a CPM rate means that you are only buying impressions by the thousand and not individually. - answer✔✔False It's important for the consumer and data center to be close together to increase the efficiency of the "100 milliseconds". - answer✔✔False "100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a single consumer when they click into a webpage. - answer✔✔True Within the "100 milliseconds" in real -time bidding (RTB), millions of impressions are processed simultaneously through the auction. - answer✔✔True Demand -side platform (DSP) data centers should be close to exchange data centers to: - answer✔✔Increase effici ency and reduce the rate of timeouts What is the best way to be a yield optimizer? - answer✔✔Both B and C are correct Create higher levels of transparency to make prices rise Understand what the buyer needs in order to pay the market price Supply -side pl atforms (SSPs) and exchanges will most likely separate in the future to create an objective and efficient market. - answer✔✔True Low barriers to entry hurt the efficiency of a market. - answer✔✔False A true demand -side platform (DSP) allows you to build ad ditional technology, adds value to the strategic process, and participates in the decisioning to help companies make better buying decisions. - answer✔✔True Every company has a focus, regardless of where they fall on the Lumascape. - answer✔✔True The indus try needs to begin giving credit to all levels of the purchase funnel - not just the last click. - answer✔✔True Attribution for a desired event (e.g., a click or conversion) should be given to: - answer✔✔All levels of the purchase funnel It's important to have measurable conversions at all levels of the purchase funnel. - answer✔✔True Line item -based systems require you to create a different permutation for every bidding scenario, which limits the amount of time you can spend on optimizing . - answer✔✔True Line items are easier to optimize than bid factors. - answer✔✔False In reference to line items, how many permutations are possible with the letters "ABC"? - answer✔✔6 You only have a few milliseconds to respond to a bid request in programm atic advertising. - answer✔✔True
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