Thetradedesk - Study guides, Class notes & Summaries

TheTradeDesk: Campaign Success Questions and Answers Already Passed Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False False As well as owned and operated features availabl...

TheTradeDesk: Intro to Programmatic Questions and Answers Already Passed "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply D A DSP activates ...

TheTradeDesk: Advertising Concepts Questions and Answers 100% Pass The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel A It's important to have measurable conversions at all levels of the purchase funnel. T...

TheTradeDesk: Audience Activation Questions and Answers 100% Pass A campaign's strategy depends on the sales cycle of the product being advertised. True False True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions D When budgets are large, you should focus on more granular targeting with your campaign....

Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Ans True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Ans False A data management platform (DMP) helps you evaluate audience data by: - Ans -Conducting lookalike modeling -Forecasting available impressions -Segmenting user

TheTradeDesk: Intro to Programmatic Questions and Verified Answers | Passed | A+TheTradeDesk: Intro to Programmatic Questions and Verified Answers | Passed | A+

Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False - Answer-True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False - Answer-False As well as owned and operated features available in DSPs, buyers need to partner with the industry leading te...

TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+

A campaign's strategy depends on the sales cycle of the product being advertised. True False - Answer-True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - Answer-True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions - Answer-D When budgets are large, you should focus on more granular targeting with your campaign. True False - Answer-False All data is created equa...