Exam (elaborations)
MGT 6311 Midterm exam 2023| 52 questions fully solved.
- Course
- MGT 6311
- Institution
- Stanford University
Shift in marketing mix Reach, effectiveness, and efficiency goal of marketing to create a product/service that sells GOST hierarchy Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's Customer, competitors, collaborators, com...
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