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MGT 6311 BUNDLED EXAMS|ALL GRADED A+|GUARANTEED SUCCESS
MGT 6311 BUNDLED EXAMS|ALL GRADED A+|GUARANTEED SUCCESS
[Show more]MGT 6311 BUNDLED EXAMS|ALL GRADED A+|GUARANTEED SUCCESS
[Show more]marketing 
the creation and satisfaction of demand for a product or service 
 
 
 
digital marketing 
utilizing the internet and other digital channels to drive demand for products and services 
 
 
 
strategy 
a set of ideas that outline how a product line or brand will achieve its objectives 
 
 
...
Preview 2 out of 10 pages
Add to cartmarketing 
the creation and satisfaction of demand for a product or service 
 
 
 
digital marketing 
utilizing the internet and other digital channels to drive demand for products and services 
 
 
 
strategy 
a set of ideas that outline how a product line or brand will achieve its objectives 
 
 
...
Shift in marketing mix 
Reach, effectiveness, and efficiency 
 
 
 
goal of marketing 
to create a product/service that sells 
 
 
 
GOST hierarchy 
Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
 
 
5 C's 
Customer, competitors, collaborators, com...
Preview 2 out of 7 pages
Add to cartShift in marketing mix 
Reach, effectiveness, and efficiency 
 
 
 
goal of marketing 
to create a product/service that sells 
 
 
 
GOST hierarchy 
Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
 
 
5 C's 
Customer, competitors, collaborators, com...
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