MGT 6311
Stanford University
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MGT 6311 - Final Exam| 105 questions and answers.
- Exam (elaborations) • 29 pages • 2023
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Youtube Stats 
- First video aired on 4/23/05 
- over 1 billion unique visitors/month, 6 billion hours of videos/month 
- 25% of views come from mobile devices 
- Second largest search engine behind Google 
- 17% of all internet traffic 
- 56% of vides are <2mins 
 
 
 
Most common videos 
- Explainers 
- Product Demos 
- How-Tos 
- Testimonials 
 
 
 
Video Stats 
>4/5 Twitter users watch video content on Twitter 
 
10billion videos/day are watched on Snapchat 
 
500million people/day wat...
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MGT 6311 Midterm exam questions and answers 2023(diagrams included)
- Exam (elaborations) • 5 pages • 2023
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Marketing 
The creation and satisfaction of demand for a product or service. 
 
 
GOST hierarchy 
Goals, objectives, strategies, tactics 
 
 
Digital Marketing 
Utilizing the internet and other digital channels to drive demand for products and services 
 
 
Tactic 
A specific action or method that contributes to achieving a goal. 
 
 
Strategy 
A set of ideas that outline how a product line or brand will achieve its objectives. 
 
 
Strategy 5 C's 
Consists of customers, competitors, collaborat...
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MGT 6311 final exam with 100% correct answers
- Exam (elaborations) • 7 pages • 2023
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Available in package deal
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near field communication 
a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other 
 
 
 
QR code 
quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 
 
 
 
9 principles of mobile 
personal, always carried, always on, build in payment, available point of creative inspiration, accu...
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MGT 6311 Midterm exam 2023 with correct answers(diagrams included)
- Exam (elaborations) • 7 pages • 2023
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- $14.99
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What are the two biggest components of US ad spending, and how are they trending? 
 
 
What are the two biggest sources of online traffic, and how are they trending? 
 
 
How are budgets in the US changing per mobile, desktop, TV and digital? 
 
 
What are some of the drivers of digital marketing becoming more important? 
advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportuni...
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MGT 6311 Midterm exam 2023| 52 questions fully solved.
- Exam (elaborations) • 7 pages • 2023
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Available in package deal
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Shift in marketing mix 
Reach, effectiveness, and efficiency 
 
 
 
goal of marketing 
to create a product/service that sells 
 
 
 
GOST hierarchy 
Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
 
 
5 C's 
Customer, competitors, collaborators, company, context 
 
 
 
Customer marketing model 
Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
 
 
RFM 
recency, frequency, monetary value (...
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MGT 6311 - Unit 1| 93 questions and answers.
- Exam (elaborations) • 10 pages • 2023
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Available in package deal
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marketing 
the creation and satisfaction of demand for a product or service 
 
 
 
digital marketing 
utilizing the internet and other digital channels to drive demand for products and services 
 
 
 
strategy 
a set of ideas that outline how a product line or brand will achieve its objectives 
 
 
 
tactic 
a specific action or method that contributes to achieving a goal 
 
 
 
the 5 C's 
Context (Company, Collaborators, Competitors (Customers)) 
 
 
 
customers 
potential buyers with wants an...
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