Johnmurimi
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Central Planning in 1949-1978
Central planning with public ownership has failed in China as it has 
done elsewhere 
This is because: 
Marx’s solution to capitalism is flawed 
Mao’s paranoia of insecurity overrides the interests of the common people 
The right choice to make China great again is to turn towards an open 
market economy (capitalism)
- Class notes
- • 13 pages •
Central planning with public ownership has failed in China as it has 
done elsewhere 
This is because: 
Marx’s solution to capitalism is flawed 
Mao’s paranoia of insecurity overrides the interests of the common people 
The right choice to make China great again is to turn towards an open 
market economy (capitalism)
Chinese Economy Midterm Exam
You need to answer all three questions, which carry equal weight. This is an open-book exam. For each question, you should provide a concise summary of the corresponding lecture, demonstrating your understanding of the content. You may incorporate your own opinions in your answers.
- Package deal
- Exam (elaborations)
- • 1 pages •
You need to answer all three questions, which carry equal weight. This is an open-book exam. For each question, you should provide a concise summary of the corresponding lecture, demonstrating your understanding of the content. You may incorporate your own opinions in your answers.
China urban and rural divide.
The rural-urban divide is an entrenched gap in productivity, income and 
living standards 
It is further aggravated by the village ownership of rural land 
It is frozen by the hukou system, in effect, one country with two two 
social insurance systems and two classes of people 
It is a fundamental source of poverty and social injustice 
It constrains household consumption and leads to a ridiculously high 
national saving rate 
And it is also the root of cheap labor and the Chinese advantage
- Package deal
- Class notes
- • 18 pages •
The rural-urban divide is an entrenched gap in productivity, income and 
living standards 
It is further aggravated by the village ownership of rural land 
It is frozen by the hukou system, in effect, one country with two two 
social insurance systems and two classes of people 
It is a fundamental source of poverty and social injustice 
It constrains household consumption and leads to a ridiculously high 
national saving rate 
And it is also the root of cheap labor and the Chinese advantage
Urban and rural divide
What has been accomplished in urbanization? 
Why is the current mode unsustainable? 
What should be the right way?
- Package deal
- Class notes
- • 15 pages •
What has been accomplished in urbanization? 
Why is the current mode unsustainable? 
What should be the right way?
Xi Jinping’s New Era
The official narrative 
What has changed under Xi Jinping? 
Xi’s dream
- Package deal
- Class notes
- • 13 pages •
The official narrative 
What has changed under Xi Jinping? 
Xi’s dream
Marketing Management,
The package deal consists of four key lecture notes from a renowned university that will be helpful for both the student and the tutor. The lecture notes contain essential information concerning marketing and today's trend from various global regions.
- Package deal
- • 4 items •
- Introduction to Marketing • Class notes
- The Marketing Environment • Class notes
- Segmentation, Targeting and Positioning Lecture Notes • Class notes
- The Product Concept • Class notes
The package deal consists of four key lecture notes from a renowned university that will be helpful for both the student and the tutor. The lecture notes contain essential information concerning marketing and today's trend from various global regions.
The Product Concept
What is a Product? 
• The Goods-Services Continuum 
• Product Hierarchy and Product Mix 
• Product Categories & Characteristics 
•Marketing Instrument Focus: Product Packaging 
• Services Categories & Characteristics 
•Marketing Instrument Focus: The Servicescape
- Package deal
- Class notes
- • 81 pages •
What is a Product? 
• The Goods-Services Continuum 
• Product Hierarchy and Product Mix 
• Product Categories & Characteristics 
•Marketing Instrument Focus: Product Packaging 
• Services Categories & Characteristics 
•Marketing Instrument Focus: The Servicescape
Segmentation, Targeting and Positioning Lecture Notes
What is Segmentation? 
•What are some Segmentation Methods? 
• Seeking New Segments 
•What is Targeting? 
•What is Positioning? 
• Business Case: Nike and Market Positioning
- Package deal
- Class notes
- • 63 pages •
What is Segmentation? 
•What are some Segmentation Methods? 
• Seeking New Segments 
•What is Targeting? 
•What is Positioning? 
• Business Case: Nike and Market Positioning
The Marketing Environment
Megatrends and Environmental Analysis 
•What are some Megatrends? 
•Megatrends and Marketing 
• Organisations Responding to Megatrend 
Opportunities 
• Business Case: 3M Healthcare Business.
- Package deal
- Class notes
- • 55 pages •
Megatrends and Environmental Analysis 
•What are some Megatrends? 
•Megatrends and Marketing 
• Organisations Responding to Megatrend 
Opportunities 
• Business Case: 3M Healthcare Business.
Introduction to Marketing
Through marketing, advertising, retailing, and sales instruments. 
• Informed through the development of marketing insights. 
• Keywords: integration, synergy, alignment, all-of-organization.
- Package deal
- Class notes
- • 43 pages •
Through marketing, advertising, retailing, and sales instruments. 
• Informed through the development of marketing insights. 
• Keywords: integration, synergy, alignment, all-of-organization.