Ucf geb3375 - Study guides, Class notes & Summaries

Market screening - Answer-means of identifying and ranking foreign market opportunities by using selection criteria to reduce the total number of countries under consideration Basic needs potential (1st screening) - Answer-Influenced by climate, geography, natural resources Some needs are easy to assess (e.g. industrial goods); others more difficult, especially when they are desires (chocolate) Data include imports, local production etc. Example of market indicators and market factors (2nd...

Acquisition - the purchase of one company by another Acquisition advantages and disadvantages - Advantages -quickly gain assets -usually cheaper than a Greenfield investment Disadvantages -combining cultures can be tricky -job cuts due to eliminating duplicate positions Adaptation - Modifying elements of the marketing mix (e.g. product, advertising, pricing, distribution) to accommodate specific customer requirements in individual foreign markets Adaptation is costly. May require subst...

GEB3375 UCF Final Exam Questions & Answers 2024/2025 Market screening - ANSWERSmeans of identifying and ranking foreign market opportunities by using selection criteria to reduce the total number of countries under consideration Basic needs potential (1st screening) - ANSWERSInfluenced by climate, geography, natural resources Some needs are easy to assess (e.g. industrial goods); others more difficult, especially when they are desires (chocolate) Data include imports, local product...