Mark - Study guides, Class notes & Summaries

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Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024
  • Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024

  • Summary • 52 pages • 2024
  • Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. Tilburg University: Master Communication & Information Sciences
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
  • Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6

  • Summary • 34 pages • 2024
  • A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
  • Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

  • Summary • 70 pages • 2024
  • This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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