Mark - Study guides, Class notes & Summaries

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Marketing communication and the consumer FULL SUMMARY 2023-2024
  • Marketing communication and the consumer FULL SUMMARY 2023-2024

  • Summary • 90 pages • 2023
  • FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!
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Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024
  • Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024

  • Summary • 52 pages • 2024
  • Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. Tilburg University: Master Communication & Information Sciences
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
  • Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6

  • Summary • 34 pages • 2024
  • A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
  • Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

  • Summary • 70 pages • 2024
  • This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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