Pr 4351 - Study guides, Class notes & Summaries

Public Relations - ANSWER The art and science of analyzing trends and predicting consequences, counseling leaders, implementing plans of action, serving organizations and its publics. Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web sites. PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility. PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost.

Danone Crisis - ANSWER Used denial strategy, very dry communication, not engaging and no emotions. Claimed there was no problem, or cause for worry. We are human, and we makes mistakes. Media in Danone Crisis - ANSWER Emphasized the discrepancies between the Danone statements and RO officials. Public in Danone Crisis - ANSWER Strong reaction, negative emotions. Bradet Crisis - ANSWER Denial, and victimize, and scapegoat. Directly addressed the public, emotionally and humanized

Public Relations - ANSWER The art and science of analyzing trends and predicting consequences, counseling leaders, implementing plans of action, serving organizations and its publics. Public Relations is NOT - ANSWER News conferences, press kits, press releases, or web sites. PR vs. Journalism - ANSWER PR is broader and more persuasive. Control vs. Credibility. PR vs. Advertising - ANSWER Control vs. Credibility vs. Cost. PR vs. Marketing - ANSWER Customer vs Consumer Oriented. Strategic...

PR 4351 FINAL EXAM TTU - COMAN| Questions with 100% Solutions/Verified Answers

PR 4351 TTU Exam Two - Coman| Questions with 100% Solutions/Verified Answers

PR 4351 Exam One - Coman| Questions with 100% Solutions/Verified Answers

Purpose of Research in Public Relations - ANSWER -Demonstrate effectiveness. -Link outputs (tactics, such as a press release) to outcomes (behaviors campaign wants to obtain). -Develop better communication programs. -Demonstrate an impact on business outcomes. -Demonstrate cost effectiveness.