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PR 4351 FINAL EXAM TTU - COMAN| Questions with 100% Solutions/Verified Answers
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PR 4351 FINAL EXAM TTU - COMAN| Questions with 100% Solutions/Verified Answers
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PR 4351 FINAL EXAM TTU - COMAN| Questionswith 100% Solutions/Verified Answers
Performance Orientation - ANSWER Extent to which society encourages and rewards
its members for performance improvement and excellence.
Humane Orientation - ANSWER Degree to which how much should society encourage
and reward people for being kind, fair, friendly, and generous.
High Context - ANSWER Message takes into account; setting, circumstances,
relationships, attitudes, opinions, and history.
Low Context - ANSWER Message is limited to explicit code (verbiage), and is isolated from
sender/context.
Monochronic Time - ANSWER People will be prompt, deadlines always met.
Polychronic Time - ANSWER Nothing is solid, even important plans can change.
Manifestations of Cultural Differences - ANSWER Symbols, heroes, rituals, and values.
Mass Media - ANSWER Where what most people know about the world comes from.
Practitioners rely on it.
, Alternative Media - ANSWER Folk media, message/product placement, social media,
video games, and word of mouth.
Media Audiences are viewed by: - ANSWER Gender, ages, population, education level, income,
environment, preferences, varying credibility, and how it inlaces resulting opinions of
behavior change.
Legal Counsel - ANSWER "No Comment."
Pr Counsel - ANSWER Truthful disclosure.
PRSA - ANSWER Public Relations Society of America, helps an organization and its
publics mutually adapt. First largest PR organization in world.
IABC - ANSWER international association of business communicators, holds
professional development seminars. Second largest organization
Code of Athens - ANSWER Undertaking of ethical behavior by professionals.
Societies Value Orientation Differ by: - ANSWER How human nature is perceives, how mans
relationship with nature is understood, human activity, relational orientations, and the
degree of importance placed on the past, present, and future.
Practitioners Analyze Media Systems by: - ANSWER Regulatory environment, public access to
media, content, purpose/function, financial basis, supporting social/political/economic
philosophies.
Danone Crisis - ANSWER Used denial strategy, very dry communication, not engaging and no
emotions. Claimed there was no problem, or cause for worry. We are human, and we makes
mistakes.
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