Narrowcasting - Study guides, Class notes & Summaries
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Mmc 2000 Florida State University -MC 2000 Tad Odell LSU
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Mmc 2000 Florida State University -MC 2000 Tad Odell LSU 
a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations 
 
explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement 
 
differences between advertising and public relations - correct answer advertising is paid, PR is free/earned 
 
What is advertising clutter? ...
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RTF 115 Exam 2 Questions & 100% Correct Answers- Latest Test | Graded A+ | Passed
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The vast majority of American radio stations are known as what? 
 -:- Commercial Stations 
What term best describes the flow of songs, DJ talk, and commercials on a radio station? 
 -:- A format 
What phenomenon can be described as focusing on specific slices of a radio station's 
listener base? 
 -:- Narrowcasting 
What term is best-described as a reflection of the simplicity or complexity of the musical 
structure and lyrical content of the music played? 
 -:- Music sophistication 
Publishe...
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MC 2000 Tad Odell LSU questions with answers
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MC 2000 Tad Odell LSUa strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations 
 
explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement 
 
differences between advertising and public relations - correct answer advertising is paid, PR is free/earned 
 
What is advertising clutter? - correct answer large volumes of adv...
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Pols 1336 Certification Exam Questions and CORRECT Answers
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True or False: Television serves as pure entertainment for viewers. - False 
Which medium has a prominent role in providing a lively forum for conversations about 
politics? - the Internet 
Narrowcasting - the practice of aiming media content as specific segments of the public 
Media Segmentation - the breaking down of the media according to the specific 
audiences they target 
What are the claims that media critics are making today about both print and electronic 
media? - They favor one sid...
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MC 2000 Tad Odell LSU Florida State University Question and answers rated A+
- Exam (elaborations) • 7 pages • 2024
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MC 2000 Tad Odell LSU Florida State University Question and answers rated A+ MC 2000 Tad Odell LSU 
 
 
a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations 
 
explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement 
 
differences between advertising and public relations - correct answer advertising is paid, PR...
Make study stress less painful
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RTF 305 Chapter 1 Test with Correct Answers
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RTF 305 Chapter 1 Test with Correct Answers 
Narrowcasting - Answer-Targets media to specific segments of the audience (now based on lifestyle and user needs, individual preferences including purchasing and online behavior) 
 
Affordances - Answer-The technical features of communication channels that allow their users to perform useful functions 
 
Blog - Answer-Short for Web log, is a personal home page with commentary addressed to the web audience 
 
Interactive Media - Answer-Those where feed...
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BUAD 332 - Exam 3 Q&A 2023
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what are some factors that are changing the face of marketing communications? - Answer- - consumers are differently/better informed and more communications empowered 
- mass markets have fragmented, leading to a shift away from mass marketing 
- changes in communications technology have created new media for interacting with targeted consumers 
 
what are firms doing as a response to this changing environment? - Answer- - less broadcasting and more narrowcasting 
- granular audience 
- smaller ...
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Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1
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Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content 
- media consumers have fewer choices 
-example= 70's- had 3 options for news 
 
pull media - correct answer cyber media has so many channels that consumers have control of their choices 
-cable tv 
-available wherever and whenever consumers want them 
 
narrowcasting - correct answer creating content for a specific niche or group of people 
(SYFY, Comedy Central) 
 
...
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Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1 fully solved
- Exam (elaborations) • 6 pages • 2024
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MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content 
- media consumers have fewer choices 
-example= 70's- had 3 options for news 
 
pull media - correct answer cyber media has so many channels that consumers have control of their choices 
-cable tv 
-available wherever and whenever consumers want them 
 
narrowcasting - correct answer creating content for a specific niche or group of people 
(SYFY, Comedy Central) 
 
1 in 3 minutes online is spent ____...
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MC 2000- Tad Odell LSU- Exam 1 Florida State University Question and answers 100% correct
- Exam (elaborations) • 6 pages • 2024
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MC 2000- Tad Odell LSU- Exam 1 Florida State University Question and answers 100% correct MC 2000- Tad Odell LSU- Exam 1 
 
push media - correct answer producers control all media content 
- media consumers have fewer choices 
-example= 70's- had 3 options for news 
 
pull media - correct answer cyber media has so many channels that consumers have control of their choices 
-cable tv 
-available wherever and whenever consumers want them 
 
narrowcasting - correct answer creating content for a ...
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