Narrowcasting - Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Narrowcasting? On this page you'll find 58 study documents about Narrowcasting.

All 58 results

Sort by

Mmc 2000 Florida State University -MC 2000 Tad Odell LSU
  • Mmc 2000 Florida State University -MC 2000 Tad Odell LSU

  • Exam (elaborations) • 7 pages • 2024
  • Available in package deal
  • Mmc 2000 Florida State University -MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? ...
    (0)
  • $12.99
  • + learn more
RTF 115 Exam 2 Questions & 100% Correct  Answers- Latest Test | Graded A+ | Passed
  • RTF 115 Exam 2 Questions & 100% Correct Answers- Latest Test | Graded A+ | Passed

  • Exam (elaborations) • 49 pages • 2024
  • Available in package deal
  • The vast majority of American radio stations are known as what? -:- Commercial Stations What term best describes the flow of songs, DJ talk, and commercials on a radio station? -:- A format What phenomenon can be described as focusing on specific slices of a radio station's listener base? -:- Narrowcasting What term is best-described as a reflection of the simplicity or complexity of the musical structure and lyrical content of the music played? -:- Music sophistication Publishe...
    (0)
  • $13.09
  • + learn more
MC 2000 Tad Odell LSU questions with answers
  • MC 2000 Tad Odell LSU questions with answers

  • Exam (elaborations) • 7 pages • 2024
  • MC 2000 Tad Odell LSUa strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? - correct answer large volumes of adv...
    (0)
  • $13.49
  • + learn more
Pols 1336 Certification Exam Questions  and CORRECT Answers
  • Pols 1336 Certification Exam Questions and CORRECT Answers

  • Exam (elaborations) • 19 pages • 2024
  • True or False: Television serves as pure entertainment for viewers. - False Which medium has a prominent role in providing a lively forum for conversations about politics? - the Internet Narrowcasting - the practice of aiming media content as specific segments of the public Media Segmentation - the breaking down of the media according to the specific audiences they target What are the claims that media critics are making today about both print and electronic media? - They favor one sid...
    (0)
  • $8.99
  • + learn more
MC 2000 Tad Odell LSU  Florida State University  Question and answers rated A+
  • MC 2000 Tad Odell LSU Florida State University Question and answers rated A+

  • Exam (elaborations) • 7 pages • 2024
  • MC 2000 Tad Odell LSU Florida State University Question and answers rated A+ MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR...
    (0)
  • $14.49
  • + learn more
RTF 305 Chapter 1 Test with Correct Answers
  • RTF 305 Chapter 1 Test with Correct Answers

  • Exam (elaborations) • 3 pages • 2024
  • RTF 305 Chapter 1 Test with Correct Answers Narrowcasting - Answer-Targets media to specific segments of the audience (now based on lifestyle and user needs, individual preferences including purchasing and online behavior) Affordances - Answer-The technical features of communication channels that allow their users to perform useful functions Blog - Answer-Short for Web log, is a personal home page with commentary addressed to the web audience Interactive Media - Answer-Those where feed...
    (0)
  • $11.99
  • + learn more
BUAD 332 - Exam 3 Q&A 2023
  • BUAD 332 - Exam 3 Q&A 2023

  • Exam (elaborations) • 24 pages • 2023
  • what are some factors that are changing the face of marketing communications? - Answer- - consumers are differently/better informed and more communications empowered - mass markets have fragmented, leading to a shift away from mass marketing - changes in communications technology have created new media for interacting with targeted consumers what are firms doing as a response to this changing environment? - Answer- - less broadcasting and more narrowcasting - granular audience - smaller ...
    (0)
  • $12.49
  • + learn more
Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1
  • Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1

  • Exam (elaborations) • 6 pages • 2024
  • Available in package deal
  • Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) ...
    (0)
  • $12.99
  • + learn more
Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1 fully solved
  • Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1 fully solved

  • Exam (elaborations) • 6 pages • 2024
  • MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) 1 in 3 minutes online is spent ____...
    (0)
  • $12.99
  • + learn more
MC 2000- Tad Odell LSU- Exam 1 Florida State University  Question and answers  100% correct
  • MC 2000- Tad Odell LSU- Exam 1 Florida State University Question and answers 100% correct

  • Exam (elaborations) • 6 pages • 2024
  • MC 2000- Tad Odell LSU- Exam 1 Florida State University Question and answers 100% correct MC 2000- Tad Odell LSU- Exam 1 push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a ...
    (0)
  • $13.99
  • + learn more