Mktg201 discussion Study guides, Class notes & Summaries
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MKTG201 Week 1 Discussion; Introductions
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The Marketing Mix is made of four components also known as the four “P”s. Product, Promotion, Place and Price. “Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components” (Tanner and Raymond, Pg. 5) 
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MKTG201 Week 1 Discussion; Introductions
- Other • 2 pages • 2024
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MKTG201 Week 1 Discussion; Introductions
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MKTG201 Week 1 Discussion; Introductions
- Other • 2 pages • 2024
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MKTG201 Week 1 Discussion; Introductions
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MKTG201 Week 6 Discussion; Integrated Marketing Communications
- Other • 3 pages • 2024
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MKTG201 Week 6 Discussion; Integrated Marketing Communications
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MKTG201 Week 6 Discussion; Integrated Marketing Communications
- Other • 3 pages • 2024
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MKTG201 Week 6 Discussion; Integrated Marketing Communications
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MKTG201 Week 3 Discussion; Target Market and Market-Segmenting Strategies
- Other • 2 pages • 2024
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MKTG201 Week 3 Discussion; Target Market and Market-Segmenting Strategies
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MKTG201 Week 6 Discussion; Integrated Marketing Communications
- Other • 3 pages • 2024
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MKTG201 Week 6 Discussion; Integrated Marketing Communications
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MKTG201 Week 8 Discussion; Price the Only Revenue Generator
- Other • 2 pages • 2024
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MKTG201 Week 8 Discussion; Price the Only Revenue Generator
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MKTG201 Week 3 Discussion; Target Market and Market-Segmenting Strategies
- Other • 2 pages • 2024
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MKTG201 Week 3 Discussion; Target Market and Market-Segmenting Strategies
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MKTG201 Week 2 Discussion; Consumer buying habits
- Other • 2 pages • 2024
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MKTG201 Week 2 Discussion; Consumer buying habits
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