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MKTG 352 Principles of Marketing Research Exam Review Updated with Verified Answers

MKTG 352 Principles of Marketing Research Exam Review Updated with Verified Answers
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Answered MKTG 352 Principles of Marketing Research Exam Review (Exam 1, 2, 3 and Final Exam)

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MKTG 352 Principles of Marketing Research Final Exam Review

MKTG 352 Principles of Marketing Research Final Exam Review
Exam (elaborations) • 19 pages • 2024
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what are the four levels of measurement? - ANS: nominal, ordinal, interval, ratio (NOIR) which levels of measurement represent qualitative data? - ANS: nominal and ordinal which levels of measurement represent quantitative data? - ANS: interval and ratio what central tendency measure is most appropriate for nominal data? - ANS: mode what central tendency measure is most appropriate for ordinal data? - ANS: median - could calculate mode as well what central tendency measure is mos...