Mkt415 dq 4 - Study guides, Class notes & Summaries
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MKT 415 Topic 4 DQ 2
- Other • 2 pages • 2023
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Topic4 DQ2 
 
Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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MKT 415 Topic 4 DQ 3
- Other • 2 pages • 2023
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Topic4 DQ3 
 
Explainthedifferencebetweenreach,coverage,andfrequency,andprovideexamplesofeach.
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MKT 415 Topic 4 DQ 1
- Other • 2 pages • 2023
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Topic4 DQ 1 
 
Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.
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MKT 415 Topic 4 DQ 4
- Other • 2 pages • 2023
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Topic4 DQ4 
 
Discusstheadvantagesanddisadvantagesoftelevisionadvertising.
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MKT 415 Topic 5 DQ 4
- Other • 2 pages • 2023
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Topic5 DQ4 
 
Explainhowsocialmediaoutletsareemergingasthedominantalternativemediaformillennials
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MKT 415 Promotion and Advertising Topic 4 DQ 2 Local Library and its Services Grand Canyon
- Other • 2 pages • 2023
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MKT 415 
 
 
Topic4 DQ2 
 
Assume you were on the committee for a local library. What would you recommend to increase interest in the library and usage of its services? Provide detail to support your decision.
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MKT 415 Promotion and Advertising Topic 4 DQ 4 Television Advertising Grand Canyon
- Other • 2 pages • 2023
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Topic4 DQ4 
 
Discuss the advantages and disadvantages of television advertising.
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MKT 415 Promotion and Advertising Topic 4 DQ 3 Reach, coverage, and frequency Grand Canyon
- Other • 2 pages • 2023
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MKT 415 
 
Topic4 DQ3 
 
Explain the difference between reach, coverage, and frequency, and provide examples of each.
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MKT 415 Promotion and Advertising Topic 5 DQ 4 Social Media Outlet Merging Grand Canyon
- Other • 2 pages • 2023
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MKT 415 
 
Topic5 DQ4 
 
Explain how social media outlets are emerging as the dominant alternative media for millennial.
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MKT 415 Promotion and Advertising Topic 8 DQ 2 Ethics in Advertising and Promotion Grand Canyon
- Other • 2 pages • 2023
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Discuss the role of ethics in advertising and promotion. How do ethical considerations differ from legal considerations in developing an integrated marketing communications program? Provide an example.
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