Mkt 315 gcu - Study guides, Class notes & Summaries

MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

MKT 315 GCU Topic 1 questions with 100% correct 2024/2025Marketing - correct answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept - correct answer The business orientation model that involves creating value and satisfying consumer needs Marketing Mix (4 P's) - correct answer Product, Price, Place, Promotion Marketing Plan - co...

GCU MKT 315 FINAL EXAM 2023-2024 ACTUAL EXAM 250 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) |AGRADE

MKT 315 GCU Topic 1 questions and answers verfied 2024

MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)

MKT 315 Topic 4 Midterm Exam 2024. 40/40 Questions And Correct Answers Graded A+. Accurate 2024 Update(GCU).

GCU MKT-315 Final ExamWhen a company includes free shipping for $25 minimum purchases, this deal is an example of what? - correct answer Sales promotion During what step of the selling process does a sales person present the value of the company's product or service and offers solutions to customer problems? - correct answer The presentation step Integrated programs should begin with what? - correct answer Discovering the target audience ROI does not: - correct answer Include custo...

GCU MKT 315 FINAL EXAMA message is conveyed by means of an ___, such as a sales person or advertising media - correct answer channel of communication the process of having a sender transform an idea into a set of symbols in communication is - correct answer encoding the info sent by a source reciever in the communication process is called - correct answer a message profit equation - correct answer total revenue minus total cost total money recieved from sale of a product is - co...

MKT-315 GCU MIDTERMCREST method - correct answer C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs - correct answer physiological, safety, love/belonging, esteem, self-actualization Types of Purchases - correct answer new task, straight rebuy, modified rebuy New task/buy - correct answer Purchases...

GCU MKT-315 Final Profit Equation - correct answer total revenue - total cost Pricing Strategies - correct answer skimming, penetration and loss leaders Price Skimming Strategy - correct answer The organization starts out with a high price and then slowly lowers it to capture more of the market. The objective is to skimming profits one layer at a time. Price Penetration Strategy - correct answer The organization will offer a low price to increase sales and market share. Price may b...