Mgt 355 - Study guides, Class notes & Summaries

Marketing correct answer The process by which companies engage customers, build strong customer relationships, and create customer value to capture value in return Aim of marketing correct answer Create value for customers to capture value in return Two-fold goal of marketing correct answer Attract new customers by promising superior value & to keep/grow current customers by delivering satisfaction Marketing mix correct answer A set of marketing tools that work tg to engage customer...

MGT355 Exam 1 With Questions and Answers ...