Marketing communications - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing communications? On this page you'll find 2747 study documents about Marketing communications.
Popular textbooks 'Marketing communications' · Show all (12) Hide
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch, Michael Belch
24 documents
Marketing Communications PDF eBook
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
4 documents
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow, Donald Baack
6 documents
Integrated Advertising, Promotion and Marketing Communications Global Edition
Kenneth Clow, Donald Baack
4 documents
Integrated Advertising, Promotion, and Marketing Communications Plus Mylab Marketing with Pearson Etext -- Access Card Package
Professor Kenneth E Clow, Professor Donald E Baack
1 documents
Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab
Kenneth Clow, Donald E. Baack
1 documents
Integrated Marketing Communications in Advertising and Promotion
Terence A. Shimp, J. Craig Andrews
1 documents
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab
Kenneth Clow, Donald E. Baack
2 documents
Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition,
Kenneth E. Clow, Donald E Baack, John Peloza
1 documents
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CAS3701 Assignment 12 (COMPLETE ANSWERS) 2024 - DUE 4 October 2024
- Exam (elaborations) • 14 pages • 2024
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CAS3701 Assignment 12 (COMPLETE ANSWERS) 2024 - DUE 4 October 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us.. QUESTION 1 
1. INTRODUCTION 
Rhino Cellular Ltd (“RhinoCell”) is a South African based manufacturer and retailer of low-cost 
smart phones. RhinoCell was founded in 2011 in response to the uptake of smart phones in the 
South African market. The company quickly saw a market opportunity for...
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CAS3701 Assignment 12 (DETAILED ANSWERS) 2024 - DISTINCTION GUARANTEED
- Exam (elaborations) • 12 pages • 2024 Popular
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CAS3701 Assignment 12 (DETAILED ANSWERS) 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references .. QUESTION 1 
1. INTRODUCTION 
Rhino Cellular Ltd (“RhinoCell”) is a South African based manufacturer and retailer of low-cost 
smart phones. RhinoCell was founded in 2011 in response to the uptake of smart phones in the 
South African market. The company quickly saw a market opportunity for a low-cost smart phone 
that provide...
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Marketing communication and the consumer FULL SUMMARY 2023-2024
- Summary • 90 pages • 2023
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FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!
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Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024
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In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
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Class notes Marketing Communications (328248)
- Class notes • 82 pages • 2024
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In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.
Get paid weekly? You can!
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Marketing communications + zelfstudie
- Summary • 128 pages • 2023
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ENGLISH! 
Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers
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Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9th Edition By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade)
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Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9th Edition By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Test Bank For Integrated Advertising, Promotion, and Marketing Communications 9e By Kenneth Clow, Donald Baack (All Chapters, 100% Original Verified, A+ Grade)
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
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Summary marketing communications
- Summary • 141 pages • 2022
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STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
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Marketing communication summary - Part B the Consumer week 4-6
- Summary • 28 pages • 2024
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This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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Summary book Marketing Communications 2023
- Summary • 29 pages • 2023
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A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
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