Marketing 351 exam 1 Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2024
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Marketing 351 Exam 1 CSUF Lancellotti Latest Version Graded A+
- Exam (elaborations) • 15 pages • 2024
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Marketing 351 Exam 1 CSUF Lancellotti 
Latest Version Graded A+ 
star Fast growing market leader 
cash cow Generates more cash than it needs to maintain its market share. In a low growth 
market, but product has dominant market share 
question mark Shows rapid growth but poor profit margins. Low market share in high 
growth industry 
dog Low growth potential and a small market share 
SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal 
opportunities and threats...
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
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Available in package deal
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
- Available in package deal
-
- $10.49
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
Marketing 351 Exam 1 CSUF Lancellotti CSUF MKTG 351
- Exam (elaborations) • 6 pages • 2024
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- $11.99
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
Make study stress less painful
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
-
Available in package deal
-
- $12.99
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 7 pages • 2024
-
- $10.49
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Marketing 351 Exam 1 CSUF Lancellotti
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2023
-
Available in package deal
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- $11.19
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
MARKETING 351 EXAM 1 |103 QUESTIONS. AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 11 pages • 2023
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Available in package deal
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- $15.49
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Marketing 
The activity for creating communicating delivering and exchanging offerings that have value for customers. 
 
 
 
exchange 
people giving up something in order to receive something else they would rather have. 
 
 
 
5 conditions of exchange 
1. two parties 
2. each party has something of value to the other 
3. each party is capable of communication and delivery 
4. each party is free to accept or reject an offer. 
5. each party believes it is appropriate or desirable to deal with the...
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MARKETING 351 EXAM 1 MIDTERM CSUF LEBARD| 109 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 14 pages • 2023
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Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. 
 
 
 
Marketing plan 
A written document composed of an analysis of the current marketing situation, opportunities, and threats ...
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MARKETING 351 EXAM 1 CSUF LANCELLOTT|I 79 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 10 pages • 2023
-
Available in package deal
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- $14.49
- + learn more
star 
Fast growing market leader 
 
 
 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
 
 
 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
 
 
 
dog 
Low growth potential and a small market share 
 
 
 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
 
 
 
Penetration 
same products for ...
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