Exam (elaborations)
Marketing 351 Exam 1 CSUF Lancellotti CSUF MKTG 351
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Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high gro...
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