Marketing - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 5986 study documents about Marketing.
Popular textbooks 'Marketing' · Show all (15) Hide
Marketing Strategy and Competitive Positioning PDF eBook
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud
17 documents
International Marketing Strategy: Analysis, Development and Implementation
Isobel Doole, Robin Lowe
15 documents
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Marketing communication and the consumer FULL SUMMARY 2023-2024
- Summary • 90 pages • 2023
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FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!
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Most Complete and Recent Strategic Marketing Management Summary (2023)
- Summary • 65 pages • 2023
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This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!
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Samenvatting: Consument en Marketing (MIDTERM 1)
- Summary • 22 pages • 2024
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Dit is een samenvatting voor de eerste midterm van Consument & Marketing, waarbij de hoofdstukken 1 t/m 6 worden behandeld van het boek: Consumer Behavior, 8e editie. 
 
De samenvatting is geschreven in het Engels
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Summary: Social Media Marketing (Master: CIS/CIW/NMD/BDM) 2024
- Summary • 52 pages • 2024
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Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. 
 
Tilburg University: Master Communication & Information Sciences
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CE8 Internationale Marketingstrategie Samenvatting (in het Engels) - Alle tentamenstof - ISBN: 9781473778696
- Summary • 37 pages • 2023
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Ik heb hiermee een 8.5 gehaald. 
 
Samenvatting CE8 Internationale Marketing - International Marketing Strategy 9e druk H1 tm H12 - Alle tentamenstof - Commerciële Economie - Jaar 2 blok 4. De samenvatting is geschreven in het Engels. 
 
Samenvatting van alle stof uit H1 tm H12 uit International Marketing Strategy die nodig is voor het tentamen CE8 Internationale Marketingstrategie. In de samenvatting zijn afbeeldingen uit het boek gebruikt om alles overzichtelijk te maken. 
 
Document is ov...
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Summary - Topic Political Marketing, Campaigns and Voters (775334005Y) UvA
- Summary • 39 pages • 2023
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- $9.75
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This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
- Summary • 34 pages • 2024
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
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Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures
- Summary • 41 pages • 2023
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This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.
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Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024
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In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
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Cross Cultural Marketing Lectures Summary
- Summary • 32 pages • 2024
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This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. 
Goodluck with studying!
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Global Marketing Innovation Lecture/Article Summary
- Summary • 65 pages • 2023
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- $19.11
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their...
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