Jms 210 - Study guides, Class notes & Summaries

JMS 210 Final Exam Complete Questions and Answers(RATED A) Purpose of DMCA - ANSWER -became necessary w/ increase of UGC -establishes monetary and criminal penalties for copyright violations Components of DMCA - ANSWER -Under sec 504, copyright holder is entitled to recover actual damages for the infringement and any profits the violator may have made off the infringement--> copyright holder can recover 1) actual damages (cost) plus profits 2) statutory damages of up to 150K 3) crim...

Purpose of DMCA - ANSWER -became necessary w/ increase of UGC -establishes monetary and criminal penalties for copyright violations Components of DMCA - ANSWER -Under sec 504, copyright holder is entitled to recover actual damages for the infringement and any profits the violator may have made off the infringement--> copyright holder can recover 1) actual damages (cost) plus profits 2) statutory damages of up to 150K 3) criminal offense if violator distributed work electronically prior...

JMS 210 FINAL EXAM (module 3) Complete QROI (Return on Investment) - ANSWER -tracking whether sales are increasing or not due to investing in social media marketing -tools such as Sprout Social, Hootsuite, Simply Measured -provide analytics showing how many people social media campaigns are reaching on each platform -Social media ROI up to 4 times greater than TV -info is spread by consumers; more trustworthy ie) exploded for #NuggsForCarter and Wendy's groundswell - ANSWER -a social...

JMS 210 Final Latest Update 100% correCalculating the ROI (Return On Investments) - ANSWER ROI of social media is up to 4 times as high as TV commercials Consumers pass along branded content and trust In the most successful social campaigns, consumers do the talking The ROI of using sociCalculating the ROI (Return On Investments) al for brands is....Your company gets to stay in business What are the common and different characteristics of Social Network Sites ? - ANSWER ● lists ● ...

JMS 210 Final| 120 Questions| Accurate Answers| Verified which came first? - ANSWER TCP/IP Negroponte's vision of the digitized daily me resembles what social network site today? - ANSWER facebook the practice of gatekeeping is assoicated with which type of media? - ANSWER newspaper most legitimate news organization follows a code of ethics written by whom? - ANSWER journalist association of america social constructivism relates to which concept? - ANSWER affordances of technolog...

JMS 210 FINAL SDSU Questions and Answers(RATED A+) What are the benefits of Social Media for people? - ANSWER -Global Connectivity -Networks provide context/more info about a person -Social media rose to help people avoid info indigestion -Fulfill human need What parts of Maslow's Hierarchy of Needs can Social Media help fulfill? - ANSWER Social media can help fulfill all but the first two needs, so belonging and love, self esteem, and self- actualization Who do people trust more? -...

ROI (Return on Investment) - ANSWER -tracking whether sales are increasing or not due to investing in social media marketing -tools such as Sprout Social, Hootsuite, Simply Measured -provide analytics showing how many people social media campaigns are reaching on each platform -Social media ROI up to 4 times greater than TV -info is spread by consumers; more trustworthy ie) exploded for #NuggsForCarter and Wendy's groundswell - ANSWER -a social trend in which people use technology to...

Calculating the ROI (Return On Investments) - ANSWER ROI of social media is up to 4 times as high as TV commercials Consumers pass along branded content and trust In the most successful social campaigns, consumers do the talking The ROI of using sociCalculating the ROI (Return On Investments) al for brands is....Your company gets to stay in business What are the common and different characteristics of Social Network Sites ? - ANSWER ● lists ● profile (photo) ● age, location, inte...

JMS 210 Final Exam 100% Accurate! Social Capital - ANSWER gaining social resources through social networks that can be accessed or mobilized through network ties. Associated with social motivations for media use, not diversionary, bonding vs. bridging social capital Bridging Social Capital - ANSWER exposure to outside immediate circle, need to have some connection, strength of weak ties ex: LinkedIn Bonding Social Capital - ANSWER maintaining strong connections, close friends and famili...