JMS 210 FINAL EXAM (module 3) Complete Quizzes & Answers!!(COMPLETE FULL SOLUTION PACK!!!)EXAM BUNDLE

Social Media - ANSWER Web-Based platforms that allow users to post and share content. Not typically affiliated with traditional media. Social Networking - ANSWER Something you do online or offline-usually with friends of friends Social Network - ANSWER A group of people who share common connec...

Social Capital - ANSWER gaining social resources through social networks that can be accessed or mobilized through network ties. Associated with social motivations for media use, not diversionary, bonding vs. bridging social capital Bridging Social Capital - ANSWER exposure to outside immediate c...

Calculating the ROI (Return On Investments) - ANSWER ROI of social media is up to 4 times as high as TV commercials Consumers pass along branded content and trust In the most successful social campaigns, consumers do the talking The ROI of using sociCalculating the ROI (Return On Investments) al...

What fake news is not - ANSWER Stories on established news media that you don't agree with Stories that may contain some factual errors but are generally true A story from the mass media that may appear to be biased Fake news favors... - ANSWER Localism over globalism (Brexit) Plays on ...

which came first? - ANSWER TCP/IP Negroponte's vision of the digitized daily me resembles what social network site today? - ANSWER facebook the practice of gatekeeping is assoicated with which type of media? - ANSWER newspaper most legitimate news organization follows a code of ethics writ...

What are the benefits of Social Media for people? - ANSWER -Global Connectivity -Networks provide context/more info about a person -Social media rose to help people avoid info indigestion -Fulfill human need What parts of Maslow's Hierarchy of Needs can Social Media help fulfill? - ANSWER Soc...

Global digital news report key findings - ANSWER percentages in video on bb most used platforms in 2019 in the world - ANSWER top: facebook 2billion then youtube w close to two billion, then whats. app then fb messenger then insta with 1 billion active social media use per capita - ANSWER us =...

social media - ANSWER web based platforms that all users to post and share content. Not typically affiliated with traditional media uses/ gratifications of Social media - ANSWER social motivations are primary - connect with others - sense of community - achieve social status - obtain social c...

ROI (Return on Investment) - ANSWER -tracking whether sales are increasing or not due to investing in social media marketing -tools such as Sprout Social, Hootsuite, Simply Measured -provide analytics showing how many people social media campaigns are reaching on each platform -Social media ROI ...

A tip for building your personal brand online is - ANSWER Use a consistent name and profile photo across all social media platforms you use Presenting a social face means - ANSWER intentionally giving a false impression to make people like you Your appearance in your profile photo on social me...