Imc 104l ivy - Study guides, Class notes & Summaries

15. Alternative media is also known as traditional media. - False, alternative media is any media on a nontraditional outlet. 1. The two most basic types of radio formatting are talk and music. - True 2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. - False, testimonial 3. Coupons account for almost 30 percent of all consumer sales promotions. - False, 70 percent 4. Television advertising is as consumer focused as marketing gets without res...