1MC 104 Bundled Exams Updated 2024/2025 with complete solutions

Radio is one of the most expensive media vehicles. - false Radio is one of the most inexpensive media vehicles. The commercial execution technique best suited for using a satisfied customer is slice-of-life. - false; testimonial Coupons account for almost 30 percent of all customer sales promoti...

When customers have to think too much about your message (thereby burning more calories), they will ignore it. - True Standards of conduct that tell us how we should behave based on moral duties or virtues rising from principles or right or wrong are _____. - Ethics Which of the following is not...

what is it called when two mutually compatible products team up to share the cost of a promotion? - crossruffing what is the commercial execution technique best suited for creating a satisfied customer? - testimonial coupons account for what percent of all consumer sales promotions? - 70% what ...

1. Spot television advertising gives companies the opportunity to run their ads in individual markets rather than on a national basis. - True 2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. - False, testimonial 3. Coupons account for almost 30 p...

Other Communcations - Word of mouth, "buzz". When companies do small things to get people chatting about their products. **paying celebrities to go into different restaurants. Viral, social networks **Tik Tok**. Guerilla- Do something very small in a very unique way and gains a lot of attention....

Advantages of Sales Promotion - - Immediate sales boost - Track-ability - Visibility SWOT Analysis - S- Strengths W- Weaknesses O- Opportunities T- Threats Internet Marketing Advantages - - Low Cost - Reachability (24/7) - Simple to integrate Positioning - Image that you're company occupi...

15. Alternative media is also known as traditional media. - False, alternative media is any media on a nontraditional outlet. 1. The two most basic types of radio formatting are talk and music. - True 2. The commercial execution technique best suited for using a satisfied customer is slice-of-lif...

LESSON 6 - ********************************************** ********************************************* What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor What are the 4 S.W.O.Ts? - Strengths, Weakness, Opportunities, Threats S.W.O.T Strengths and Weakne...

Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you don't control it What are the 4 Ps - product, price, promotion, place What are the uncontrollable factors of marketing - competition, economic factors, social factors, technology, regulatory/laws Where ...