IMC 104 Final Ole miss questions and Answers Latest Update Fully Solved 100%
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Course
IMC 104
Institution
IMC 104
Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you
don't control it
What are the 4 Ps - product, price, promotion, place
What are the uncontrollable factors of marketing - competition, economic factors, social factors,
technology, regulatory/laws
Where ...
IMC 104 Final Ole miss
Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you
don't control it
What are the 4 Ps - product, price, promotion, place
What are the uncontrollable factors of marketing - competition, economic factors, social factors,
technology, regulatory/laws
Where does Imc fit into marketing - promotion (sweet spot)
What is IMC? - influencing how people feel about a brand
IMC encompasses... - advertising
public relations
direct marketing
sales promotion
personal selling
internet/social media/mobile
brand/price/packaging
why do journalism and IMC fit together? - They are both telling stories
What are the two types of research? - primary and secondary
You should always start with primary research. True or False? - False; secondary
What are the two types of primary research? - Quantitative and Qualitative
, What is Quantitative? - numbers
what is qualitative? - understanding why, motivations, meanings
what is a brand? - a way to distinguish one product or service from another
What does a good brand do? - Stand for something
What is brand positioning? - the image the brand has in the consumers minds
brand repositioning - The attempt to try to change a consumer's viewpoint of a specific brand.
What is the essence of Marketing - what do people want and how do you give it to them?
target maketing - the target of the IMC effort
rarely the target is everybody, not everyone wants the same things
resumes - don't include job objective, don't put GPA, no pics or hobbies, constituency across
media
What is the difference between ethics and laws? - ethics are moral principles and values
laws are enforceable in a court of law
What is a Unique Selling Point (USP)? - How you will stand out and what people will remember
What are public relations (PR)? - Non paid and must be newsworthy
utilizes free media to inform the public of a good/service
some ways to do PR - news release
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